Key Takeaways Many business owners think of brochures as corporate documents explaining their business to people. This isn’t far from the truth, but it’s not on the bullseye either; a brochure is equal parts informational document and persuasive advertisement. Just like the design of a banner ad or newspaper ad can affect its response rate, […]
Is your retail store’s signage failing to attract the attention it should? Signs are great marketing tools when used correctly. However, the wrong design can often result in almost no response to your signage and little effect on your store’s revenue. Signs are advertisements for your business, even if they’re located close to (or right […]
Key Takeaways What makes a sign, brochure or business card prestigious? We can often sense if a brand is prestigious and trustworthy within seconds of noticing its logo, without a deep understanding of its history or culture. This is because certain design elements – from fonts to color schemes – are used by marketers and […]
Key Takeaways While most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects. Color is one of the most important aspects of visual design. It’s also one of the least understood and studied, […]
Ask any entrepreneur for the key to their success and they’ll respond with a simple answer: sales. Great sales are the difference between success and failure for many businesses, from exciting startups to friendly local retail stores. Unfortunately, many businesses view sales and marketing as an optional extra that is only worth investing in during […]
Ask an amateur marketer about the key to success and you’ll get a wide variety of different answers. From eye-catching design to engaging headlines, both branding experts and direct marketers cite a variety of tools that create marketing success. Ask an expert marketer, however, and you’ll only ever hear one response: trust. From building confidence […]
Is design a major priority for your business? Many small businesses think of design as something that isn’t hugely important, largely due to the cost of hiring a designer full time or on retainer to manage their brand identity. Without an in-house design department, it’s easy to let your small business’s brand and looks slip. […]
Key Takeaways: Trade shows can be fantastic opportunities to market your business, provided your company’s booth attracts attention –more importantly, the right type of attention – from the event’s attendees. While hundreds of thousands of small businesses take part in trade shows each and every year, many achieve unimpressive results due to poorly designed booths […]
Key Takeaways The right design and copy can make your next brochure a huge success, but what good is it if no one picks it up? Likewise, what good is a beautiful business card if none of your potential partners or customers have access to it? One of the biggest problems businesses face in marketing […]
Designing a logo is one of the toughest parts of creating an identity for your small business. In fact, it’s such a tough process that many large companies have spent a significant amount – often millions of dollars – on the task. While you don’t need to spend millions of dollars to get a good […]
