Key Takeaways: The right daily or weekly specials can transform your restaurant from a place that people like to visit into part of people’s routine. From increasing retention to giving your restaurant a larger potential audience, specials have a wide range of benefits. Specials also allow you to benefit from the economies of purchasing ingredients […]
Key Takeaways: Just how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible. Visibility is the key to success in retail signage. Signs that are located in areas which are highly […]
Key Takeaways How well written is your company’s brochure? Many companies are confident that their direct marketing materials are the best in their industry, but a quick read can often reveal simple mistakes in wording and design. One of the most common brochure mistakes is the inclusion of words that just don’t fit. From words […]
Key Takeaways How much of an asset is your restaurant menu? While almost everyone associates the service staff in a restaurant with sales and customer service, few people view a menu as a marketing tool. The simple truth is that your restaurant’s menu can be its greatest marketing asset, if, that is, it’s designed well. […]
Key Takeaways You only have a few seconds to make an impression with your retail signage. This makes readability one of the most important aspects of effective design – one that any designer should prioritize. If people can’t read the content of your signage, it’s unlikely to have any positive effect on your sales and […]
Designing visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web. Despite the differences in format, a talented designer can easily adapt to the […]
Key Takeaways How effective is your retail signage in achieving your marketing goals? While almost all retail businesses use signage to bring customers into their stores, few businesses optimize their signage to be as effective as possible. By using the right fonts, choosing the right color combinations and designing with a clear goal in mind, […]
Does your retail store need effective signage? Signage can be the difference between a successful store that’s rarely without customers and a store that, despite its great location, is rarely full. The type of signage you choose for your retail store can have a huge impact on how many customers it attracts and how much […]
Key Takeaways: What’s the key to increasing your restaurant’s revenue? For some restaurateurs, the best way to increase revenue is to increase the number of customers that visit their restaurant. For others, it’s to increase pricing while serving the same people. For others, the best way to increase restaurant revenue is to focus on getting […]
Key Takeaways One of the most important aspects of effective marketing is balance. Highly effective marketing campaigns strike a balance between being too focused and frequent, and being so infrequent that prospective customers fail to notice. When it comes to retail signage, balance is more important than ever. Use too many signs in your retail […]
What is your company’s identity? Creating a strong and effective corporate identity is one of the most important aspects of effective marketing, especially for companies that depend on the power of their brand to reach and acquire new customers. Your corporate identity not only plays a role in helping customers remember your brand – it […]
How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage. Integrating all of the marketing channels your business uses into a single, consistent message is one of the […]
Key Takeaways: The marketing materials you include on your café or restaurant’s tables can have a huge impact on the amount that each customer or group of customers spends each time they visit. A bare table might look stylish, but it can often reduce the average customer’s total spend and leave your restaurant at a […]
Key Takeaways One of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective. Many marketers make the mistake of choosing fonts that are stylish, eccentric and – in far too many cases – difficult to […]
When someone walks past your retail store and catches a glimpse of its sign, what type of impression do you want them to receive? Many businesses design signage with prestige or style in mind, all the while forgetting the value of action. The primary goal of any retail signage is to encourage customers and prospective […]
Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price. Design is one of the most important aspects of selling an expensive luxury good. The […]
Key Takeaways: You’ve walked into a restaurant and sat at your table. A waiter brings you a menu and you scan through it searching for a dish you like. What do you choose and why did you choose it? This might sound like a sample exam question, but it’s a question everyone that sits down […]
Key Takeaways Your restaurant’s menu can drive sales, clearly communicate your brand and give customers an idea of which dish will give them the best experience. Despite these important characteristics, menu design is an oft overlooked aspect of restaurants. Many restaurants owners stick to a basic menu design, listing appetizers, mains and optional extras such […]
Key Takeaways From professional service businesses that use Comic Sans or Papyrus to children’s businesses that choose an old-fashioned slab-serif font, there are numerous cases in which businesses choose fonts that simply don’t match their brand values. Choosing an appropriate typeface is one of the most important aspects of effective design, but it’s one that […]
Key Takeways: Many brands, particularly luxury or vintage brands, heavily use black and white in their marketing materials. Black and white are powerful colors – polar opposites of one another – and when used together can be a powerful combination. When used poorly, however, black and white signs, brochures and other marketing materials can easily […]
Key Takeaways Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action. Unfortunately, signage is also one of the aspects of retail marketing that’s all too frequently neglected. […]
Key Takeaways In a busy restaurant environment, getting the right information in front of your diners is often the key to increasing the amount of revenue your restaurant gets from each individual order. From upselling desserts, drinks and other special dishes to promoting the most popular dishes on your menu, table tents – display holders that […]
Key Takeaways: Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business? We offer a wide range of sign holders, each of which has its own range […]
Key Takeaways The key to an effective marketing campaign is a great offer. Whether you’re using brochures, direct mail sales letters or in-store signage to promote your offer, your campaign’s success depends much more on its offer than it does its presentation. Many business owners and marketers spend more time focusing on making their posters […]
