How To Choose the Right Outdoor Sign Holders for Your Business
Any business should consider investing in sign holders. If executed right, signages, especially outdoor ones, can yield significant returns as it plays a critical role in advertising brick and mortar businesses.
You should consider several angles to make sure that you do outdoor signage right and one of those major considerations is the material of your sign itself.
But first, it’s important to understand how important outdoor signs really are for your business. Because of their visibility, these signages are a fundamental part of your brand’s face.
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Outdoor signs and sign holders are incredibly versatile and can be used for different purposes and goals. They are used primarily to promote your business, products, and services, events, as well as increase brand awareness and recognition.
There are different types of outdoor signs, some of which can work indoors, but a lot of these are more effective when used outdoors. You also need to consider whether you intend to use a sign temporarily or permanently, or if you prefer a mobile one or not.
7 Factors in Choosing the Right Signage and Sign Holder
Where you intend to place your signage is very crucial since it has to be able to direct your customer to where you want them to be, whether it’s an information point or a sales display.
When you determine where you want the sign to be, then you can consider other factors, such as the material to use.
For this instance, since you’re planning for outdoor signage, then you need to look at things accordingly. Exterior signs should be easy to spot from the pavement or road. It should be durable enough to withstand changeable and tough weather conditions. Your sign should be able to cope with the elements, so definitely you need something waterproof, at the very least.
You can use lighter materials, like an A-board or wooden sandwich board if your sign is going to be in a shopping mall or any place with a protected covered walkway.
2. Shape and Material
There’s more to signage shape than basic aesthetics. You can use shape to reinforce meaning—a circular sign usually signifies an order or a triangular sign is usually used for warnings.
Now if it’s for purely aesthetic purposes, you have to consider if a standard square or rectangle will work best and catch more attention compared to a circular one. You also need to choose between using soft, rounded corners or crisp, sharp lines.
Just keep in mind that signs with sharp corners can become a hazard depending on the sign’s location.
When it comes to material, there are several that are best for outdoor signage. These include aluminum, acrylic, Dibond, alumalite, vinyl, coroplast, and polyvinyl chloride (PVC).
Size totally matters when it comes to signage, especially outdoor ones. You want your sign to be big and bold enough to catch the eye of those in quick-moving traffic and passers-by.
But again, this depends on the location. If your sign is going to be placed near other big signs, it can have a messy effect, which can overwhelm those who look at them. The signs can actually cancel each other out.
Your sign should be able to emphasize your message, not overpower it. For all types of information, a frameless acrylic sign holder is a great option for table-tops and counters.
Colour is a very powerful way to convey meaning so using colored frames is a great tool in reinforcing your message.
There are the classic colors of red, green, and yellow, which signify danger, information, and warning, respectively. Or it could be seasonal—orange is used for autumn while gold and red are used for Christmas displays.
5. Cleaning and Maintenance
Not all outdoor signs and sign holders can be mounted and then left alone. At some point, your signage will need some cleaning.
The build-up of daily dirt can obscure the surface of your sign. A dust storm can leave your sign in dust and debris.
If you’re unlucky enough to get your sign vandalized, then you will definitely have to get it cleaned or repaired. This is why it’s important to go for materials that are easy to clean and maintain.
Obviously, higher quality materials will cost you more. If budget is not an issue, getting the highest material quality is best since it will prove beneficial in the long run in terms of maintenance.
But if you’re like most businesses, you will have to strike a balance between quality and a cost-effective solution.
High-quality material is great, but it may not be necessary if you intend your sign to be just a temporary thing and you will eventually take it down after a certain period, maybe after events or seasons.
But if you intend to have a sign that can last as long as possible, then going for a high-quality one is a no-brainer.
Tips on Protecting Your Outdoor Signs
Choosing the right material is just the first step in making your outdoor signage last longer. There are extra steps you should do in order to protect your investment, especially if your sign is located in harsh climates.
- Put awnings over your signs to serve as shelter from the sun, rain, and other elements. If possible, install the sign in more protected spots, where your sign will be in the shade for the better part of the day.
- Figure out which direction the wind and rain blow in the location of your signage and then you can mount your sign where it will be less vulnerable
- If you’re using digital and electronic signs, you might want to invest in cooling systems for better protection
- Have your signs done in treatments or finishes that can seal and protect your signs better.
Find the Right Sign Holders for Your Business
Once you have figured out how you want your outdoor signage to turn out, then the next step is to find a sign and holder company that can execute your requirements.
For durable and reliable sign holders, we are the best company for the job. For display and sign holders that are totally worth your investment, contact us at Displays & Holders today!