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4 Ways to Use In-Store Signage to Boost Your Retail Sales

Friday, July 29, 2016 1:59:00 PM America/Los_Angeles

Sign Holder

No matter what you sell, if you’re a retailer, you can increase your sales and encourage more customers to take action using in-store signage.

Almost all retailers are aware of the importance of signage. Despite this, many retail stores use signage that’s ineffective at best, and outright bad at worst. From poor messaging to readability problems, many signs that could be effective fall short because of easily avoidable errors.

From window displays to product displays, effective use of retail signage in your store can drive sales, encourage more customers to sign up for loyalty deals and special offers, and massively increase your visitor-to-customer conversion rate.

Would you like to generate more revenue from your existing customers? Below, we’ve listed four simple but highly effective ways you can use in-store signage to boost sales, increase average revenue per customer, and grow your retail business.

Give customers a reason to buy specific products

Many retailers use signage to draw attention to products, but few use signs to give customers a reason to buy a specific product.

Every product has features and benefits. The features of a television, for example, are its size, display resolution, speakers, input and output ports, “smart” technology and more. These are the specific features that make up the product, and they’re moderately strong selling points.

The problem with focusing on features is that they’re not a strong source of motivation for the majority of customers. Only a small percentage of customers will buy a television because of features -- far more people are persuaded by benefits.

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Posted By Christoper Aaron

How to Inspire More Purchases at Your Store's Checkout Counter

Wednesday, July 27, 2016 8:36:00 AM America/Los_Angeles

Checkout signageCheckout counter purchase, often impulse buys, make up a surprisingly large share of most retail stores’ revenue. By designing your checkout counter to encourage purchases, you can add a significant amount to your business’s bottom line.
 

There are a variety of strategies to increase checkout counter impulse buys. One of the most widely used is to train staff to highlight special offers and deals that appeal to customers. This produces real results, but it’s far from the only option available for your business.

Another option is to use in-store signage to draw people’s attention to special deals, discounts, add-on products and other inexpensive, high-margin items that make up the bulk of checkout counter sales.

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Posted By Christoper Aaron

Acrylic Plastic vs PETG Sign Holders: What's the Difference?

Monday, July 25, 2016 8:04:00 AM America/Los_Angeles

Clear Premium Acrylic Sign HolderWhen you buy sign holders or other display holders for your retail business, you have a variety of options to choose from. One of the most important decisions you’ll make is the material used to manufacture your sign and display holders.

Most of our products are available in three materials. Today, we’ll compare two popular material options: clear premium acrylic, and clear extra strength PETG.

Clear Premium Acrylic

Clear premium acrylic is a high quality material that’s ideal for sign holders and other items that will be used in busy, high-traffic areas.

Compared to other materials, such as styrene, clear premium acrylic has several strengths. It’s less rigid and more flexible than styrene, letting it absorb impacts (such as falling to the ground from atop a table or countertop) without cracking or breaking.

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Posted By Christoper Aaron

Signage 101 for In-Store Lead Generation

Monday, July 11, 2016 9:50:00 AM America/Los_Angeles

Signage 101 In-Store Lead Generation Part one of any retail marketing strategy is driving traffic to your store. Part two is a little more challenging -- converting the traffic that comes into your retail store into profitable, dependable and loyal customers.
 

When used effectively, in-store signage can be an extremely helpful tool for generating leads in your store. Customers that respond to signs can join your retail business’s mailing list, enter into special offers, and even sign up for long-term recurring sales and services.

Like with any marketing campaign, the difference between successful in-store signage for lead generation and unsuccessful in-store signage can be small. From positioning to your message, a variety of factors go into ensuring that your in-store signage is successful.

Below, we’ve listed for “101” tactics for your in-store signage to make sure your signs generate leads, inspire customers to take action, and have a measurable positive effect on your store’s turnover.

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Posted By Christopher Aaron

What Type of Plastic Sign Holder is Best for Long-Term Use?

Friday, July 8, 2016 9:12:43 AM America/Los_Angeles

Plastic Sign Holder for Long-Term Use

One of the most important factors to consider when you’re shopping for plastic sign holders is long-term durability.

Sign holders come in a variety of materials and thicknesses, all of which have an impact on the cost of outfitting your retail store. By choosing wisely, you can buy sign holders that last for the long term, saving you from having to buy replacements due to wear and tear.

In this guide, we’ll look at the factors that affect the durability of sign holders, as well as the best materials for durable, long-lasting sign holders. Let’s begin by looking at material thickness and the effect that this has on sign holder durability.

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Posted By Christopher Aaron

Thickness of Material for Sign Holders: Does it Matter?

Tuesday, July 5, 2016 8:49:51 AM America/Los_Angeles

Materials for Sign HoldersA variety of factors can affect the cost of retail signage for your store. The type of sign holders you purchase, the design and print quality of your display signage, and even the material you select for your sign holders.

One factor that plays a role in determining how much your signage will cost of the thickness and type of material you choose for your signage holders. Thicker sign holders are more expensive than thin sign holders, creating an additional cost for your retail business.

Is this cost worth it? Does material thickness really matter? The material thickness you choose for your retail signage actually has more of an impact than you might think, especially if you’re buying signage for use in high-traffic areas of your store.

Material thickness and quality

As a general rule, the thicker the material you choose for your retail sign holders, the higher the quality will be. Thicker materials are more solid and durable than thin sign holders, giving each sign more weight and a greater ability to withstand bumps, scratches and falls.

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Posted By Christopher Aaron

5 Techniques to Design the Perfect Business Card

Thursday, November 26, 2015 12:00:00 AM America/Los_Angeles

 

Techniques to Design a Perfect Business Card

First impressions matter, particularly in the competitive world of business. If your business card doesn’t deliver a good impression, it’s very likely that prospects will pass you over in favor of a different company, contractor or organization. 

Is your business card as good as it could be? More importantly, when a prospective customer or client slides your business card into their pocket, will they remember who you are and what value you can offer when they next pull it out? 

There’s a massive amount of advice out there on business cards, some of it useful and some of it less than helpful. While it may seem unimportant, the way that your business card looks and feels can have a huge impact on how people perceive you. 

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Posted By Christopher Aaron

Indie Design: 4 Tips to Make Your Business Look and Feel Small and Personal

Monday, November 23, 2015 12:00:00 AM America/Los_Angeles

 

Make Your Business Look, Feel and PersonalWould you like to make your business feel smaller? While it can pay to appear big and powerful in business, there are some situations where you may benefit more from emphasizing your business’s lack of size. 

From talking about your personalized service to emphasizing that you understand the challenges of small businesses, showing off your business’s lack of size can be a great way to market your business to other small businesses. 

It can earn you new clients and contracts, win you loyalty from local customers and give your business a unique feel that larger businesses often lose as a result of their scale and size. 
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Posted By Christopher Aaron

Direct Marketing on a Budget: What Type of Direct Marketing Campaign Offers the Best ROI?

Thursday, November 19, 2015 12:00:00 AM America/Los_Angeles

 

Type of Direct Marketing CampaignWould you like to increase your business’s sales on a budget? Direct marketing is a great way to generate leads and fuel sales without spending too much, giving your business a chance to grow even on the smallest of budgets. 

But which type of direct marketing is most effective? A wide range of different direct marketing channels are available for today’s small businesses, from cold calling and email marketing to direct mail, print advertising and more. 

Which method offers your business the best ROI? For most small businesses, direct mail – whether through letters, brochures or coupons – offers an ROI beyond that of other direct marketing channels. 
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Posted By Christopher Aaron

3 Simple But Effective Ways to Improve Your Signage's Response Rate

Monday, November 16, 2015 12:00:00 AM America/Los_Angeles

 

Simple But Effective Ways to Improve Your SignageIs your signage as effective as it could be? Retail signage can drive a steady steam of customers into your store, fueling sales and giving your business an audience that’s continually growing and growing over time. 

That is, if your retail signage is designed and positioned effectively. Many businesses make the mistake of designing and creating retail signage that seems to be effective, but really does little to improve their bottom line. 

From visibility to persuasiveness, a variety of factors go into creating retail signage that’s both visually appealing and effective. If you’d like to improve your signage to drive more sales, try the three simple but effective techniques listed below.

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Posted By Christopher Aaron
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