When you need a dependable display solution, it’s critical to know what kinds of material are available to create that display. This is particularly true when you’re trying to decide between two different materials that you might use for the same display, such as polycarbonate and acrylic.

Coming up with an eye-catching lobby sign for your office space is no easy feat. But using brochure holders to hold your leaflets having the right font, colors, and materials, you’ll be able to get customers’ attention.

Think your retail store can’t make a great impression with those good old brochure holders and sign holders? Never underestimate the power of compelling retail signage to entice customers and keep them coming back for more of your products and services.

Should businesses consider brochure holders and sign holders things of the past as we continue to embrace the new normal?

Don’t be too quick to deny the convenience, practicality, and effectiveness of these advertising strategies as you seek to boost connections with audiences in the time of COVID-19.

While it’s true that so much of today’s marketing involves digital marketing platforms, the pandemic still fuels a need for traditional print media. A survey by B2B news and how-to website the Manifest shows that an estimated 63% or two-thirds of small businesses across the U.S. still use traditional marketing to touch base with and engage consumers.

It’s important for your business to show your customers that you take COVID-19 safety measures seriously and implement the necessary precautions such as social distancing, putting sneeze guards, brochure holders to post safety, reminders, and other protective barriers in your store or office. So, when you do install barriers, part of its maintenance is to clean and disinfect as often as needed.

Acrylic or plexiglass has become one of the most favored materials for sneeze guards and displays. The clear plastic is easy-to-use, transparent, shatterproof, and highly versatile. But even super low-maintenance materials such as acrylics do have to be cleaned, although the upkeep is significantly less compared to other surfaces.

It’s important to give your acrylics some TLC to keep the plastic from looking dull and dirty, which is a no-no for sneeze guards and displays.

Cleaning your sneeze guards regularly helps keep them clear and durable, which allows the material to remain shiny and transparent. You need no special tools to keep your guards clean so the workload should be very light. 

Any business should consider investing in sign holders. If executed right, signages, especially outdoor ones, can yield significant returns as it plays a critical role in advertising brick and mortar businesses.

You should consider several angles to make sure that you do outdoor signage right and one of those major considerations is the material of your sign itself.

But first, it’s important to understand how important outdoor signs really are for your business. Because of their visibility, these signages are a fundamental part of your brand’s face.

Outdoor signs and sign holders are incredibly versatile and can be used for different purposes and goals. They are used primarily to promote your business, products, and services, events, as well as increase brand awareness and recognition.

There are different types of outdoor signs, some of which can work indoors, but a lot of these are more effective when used outdoors. You also need to consider whether you intend to use a sign temporarily or permanently, or if you prefer a mobile one or not.

So you have put in a lot of time and money into creating the perfect signages using brochure holders that will represent your business. Your unique selling proposition should be on point to ensure that the copy and design are sure to reel in prospective clients.

However, all this can go to waste if your brochure is not accessible to your intended market. Just like in real estate, location is immensely important—you need to show off your brochure in different ways and place them in strategically chosen areas.

If you are one of the companies that are savvy enough to still use brochures for marketing, you will need to adopt different ways to display your materials.

What you need are holders and displays to hold your brochures. While the classic transparent sign holders will never go out of style, it would help to explore your other options when it comes to brochure displays.

An attractive rack placed strategically in an area where people couldn't help but notice your display is key to getting them to grab your brochures.

The pandemic has forced businesses to take extra measures to make sure that their stores and offices are as safe as possible from possible contamination. These safety measures include the installation of sneeze guards, which are designed to reduce the transfer of droplets from talking, coughing, and sneezing—and sign holders that serve as reminders to everyone to keep their social distance from each other.

This is necessary even if people are already wearing face masks and practicing social distancing.

Aside from safety, comfort, and convenience—aesthetics are also considered when installing sneeze guards in the workplace. This is why the material, installation type, and design of the sneeze guards and sign holders available in the market can be integrated into any decor of your small business.

For a brochure to be considered highly effective, it should succinctly and distinctly detail what your business is all about and what your services can do for customers. If your brochures are poorly made, they'll chase away potential buyers and lead them straight to your competitors.

Some think that in this day and age where practically everything has gone digital, brochures are already irrelevant and not worth putting effort into. This is far from the truth because an excellent brochure can still be instrumental in a lead-focused marketing strategy.

Brochures are handy in several scenarios, be it at a trade show or even just in your store. Spreading information about your business is always a good idea, and a visually appealing brochure is the best way to send your message across.