Using sign holders and other physical paraphernalia for sales and marketing will never go out of style.
Nowadays, businesses big or small have become so focused on their online presence and sales that some forget to pay attention to their physical signages.
You should not neglect this aspect of your business because the right signage and point of sale materials are still helpful in boosting sales and encourage impulse buys if you do it right.
For instance, clear and colorful signage is an essential factor in determining which goods a customer will buy. This is very effective especially when it comes to food, specifically baked goods.
Research has shown that a lot of customers enter a bakery without really knowing what to buy or if they do, they are still very much open to adding more items to their bag.
Signage is a simple but effective way of making customers aware of a physical store and the goods and services that come with it. There are lots of ways to create your signs, with so many materials available. Be it wood, metal, plastic, cardboard, or neon, signage will always contribute to your sales in a big way.
How Signs Can Improve Sales
There are various ways of putting the right kind of signage can bring a consistent boost to your sales:
It Enhances Your Branding
You can easily customize your signs to reflect your company's branding through colors, fonts, and imagery. It's important to establish your company's essence in the mind of your potential and existing customers.
When they understand your brand, they are more likely to buy from you and remember your business which will come in handy the next time they need or want similar products and services.
It's Effective Promotion
Your signs can be used to lure customers to partake of your special promos and discounts. When properly positioned in places that will definitely catch their eye, signs can effectively let a customer know about your great discounts and limited-time offers.
This will encourage them to check out the items involved in the promotion, which can generate sales.
It Attracts Customers' Attention
You can never go wrong with innovative and well-crafted signs to attract customers. You can play with so many elements—interesting shapes, vibrant colors, strategic images—to draw attention to your store and what you offer.
It Can Be Used For Business Announcements
If your customer is already in your store, make the most out of their presence by grabbing their attention to your signage for important business announcements.
With the help of your signs, you can let a customer know about the grand opening of your latest store or the latest product line coming up.
Not only will this help generate sales, but it will also give the customer the impression that your business is doing great and that your products and services make people come back for more.
How to Use Signage to Improve Your Sales
Here's what you need to do to create or improve your signage in order to increase your sales.
Know Your Goal and Set a Budget
Unless your pockets are really deep, chances are you are going to work with a budget for your signage. Know how much you can spend first and then see if this is feasible with your intended goal. Identify which items or categorize that you want to highlight in your signs and then create an overall strategy for it.
When it comes to this, consistency is key. In relation to budget, try to set aside something extra in case your signs need to be updated or changed. Doing your own signs may cost you less, but if you do a poor job, you will end up losing more in this regard.
Make Sure That Your Signs Convey Brand Identity and Price
This involves making sure that the layout, size, and typeface in your signages should be consistent and should reflect the image and brand of your business.
Don't forget to put your logo on all your signs and point of sale materials. Placing them in the lower right-hand corner of your sign is safe enough.
Also, use your signs to impart information that your customers may be too busy or too shy to ask. Overall, your signs should convey your prices and brand clearly and quickly.
Use the Right Size For Your Signs And Place Them Strategically
Some may think that big signs are always good, but it's not. Too big and it may overwhelm your customers. If it's too small, they may find it hard to read. Determine the right size for your sign and put them in spots that will be at the customers' eye level.
In that way, they don't have to exert much effort to read your sign. For smaller materials, it's best to position them next to the products for sale in order not to confuse the customers which goods those signs are referring to.
Keep It Simple and Easy to Change and Maintain
If your business is the type to offer something new regularly, it's best to keep your signs easy to modify. For instance, restaurants that have constant menu changes or updates can use chalkboards to let customers know what's currently serving.
In this case, handwritten or hand-drawn signs will work splendidly. Just make sure that you keep the changeable sign clean and your texts and images clear.
Use Bright Colors and Bold Graphics
Now this will depend on your branding, but given the visual nature of marketing, it's essential to use something designed to grab the eye of your customers. This will work best when people are in a rush or tired from work. If they are in that state and they still notice your sign, then that means you've done your job well.
Graphics will let people know in a single glance a general idea of what you're offering and the texts will give them the necessary details on how and where to get your goods.
Make Sure That Customers See Your Signs
With the help of acrylic sign holders and other materials that can protect and stabilize your signs, you too can boost the sales of your business.
Let Display&Holders help you out. We offer reasonably priced, good-quality, and customized sign holders and design displays that work best for you.
Your displays will become reality through our attention to detail and our commitment to working with you. Let's start boosting your sales, contact our team at Displays&Holders today!