Most businesses, from retailers to service companies, have a wide range of direct marketing channels available. From direct mail to cold calling, each direct channel can be used to generate revenue, increase sales and strengthen your brand. Brochures are a powerful marketing channel that are often forgotten in favor of more popular options. For retailers and […]
Key Takeaways With the right combination of a great booth, a talented sales team and a fantastic brochure, your business can generate a huge amount of sales from each and every trade show it attends. Trade shows are a relatively expensive marketing channel, with large initial costs for your business. There’s the cost of renting […]
For many marketers, the trope “bigger is better” is more than a useful idea – it’s the guiding principle behind every campaign. While big signage is usually more effective for catching attention than small signage, it’s not always the best choice. A strategically designed small sign with the right message, when used properly, can often […]
Key Takeaways One of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience. If your retail store targets a young audience and wants to brand itself as a […]
How integrated are your retail business’s marketing campaigns? When you deliver a consistent, easily recognizable marketing message and look on a range of platforms, people will rapidly become more aware of your business. Integrated marketing is the practice of using an integrated look and message – for example, a single color scheme and value proposition […]
Key Takeaways Great signage can make or break a retail business. When your retail store’s signage is eye-catching and effective, it’s surprisingly easy to generate attention and attract a large volume of customers. One of the most common signage-related questions is “What information should be included on our retail signage?” It’s often quite difficult to […]
Key Takeaways: Have you ever spotted a recognizable sign from several hundred yards away? There is a simple reason you recognize signs from big companies and forget others: many of the world’s biggest companies have mastered designing for memorability. From McDonald’s to Citibank, many of the world’s largest companies design their signage and branding items […]
Key Takeaways Drawing people’s attention to menu items and encouraging orders can be difficult in the dark, crowded and often loud environment of a bar or nightclub. Thankfully, it’s surprisingly simple using table tents and well designed menus. Table tents are special menu holders that sit atop each table or countertop in your bar or […]
Key Takeaways The design of your restaurant’s menu can have a surprisingly large impact on how much attention diners pay to your dishes and drinks, as well as the amount they’re willing to spend in your restaurant. Just like a good salesperson can be the difference between selling large amounts of products and selling nothing […]
There are several advantages to making your small business seem bigger than it really is. The appearance of being big can make customers far more likely to take your business seriously and increase the level of customer to business trust. Looking bigger than you really are can also make your business seem like a better […]
Key Takeaways From photography to film, black and white can often be a great option for standing out from the crowd and making an impression. Since most signs use color heavily, it makes sense that black and white could be a useful, effective alternative. The reality is that while black and white has some place […]
Key Takeaways How much of an impact do your retail store’s signs have on sales? The right signage can have a significant impact on your store’s bottom line, generating foot traffic for your store and sales for customers already inside it. Many retailers make the assumption that bigger signs are more effective than small signs […]
Key Takeaways: The right daily or weekly specials can transform your restaurant from a place that people like to visit into part of people’s routine. From increasing retention to giving your restaurant a larger potential audience, specials have a wide range of benefits. Specials also allow you to benefit from the economies of purchasing ingredients […]
Key Takeaways: Just how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible. Visibility is the key to success in retail signage. Signs that are located in areas which are highly […]
Key Takeaways How well written is your company’s brochure? Many companies are confident that their direct marketing materials are the best in their industry, but a quick read can often reveal simple mistakes in wording and design. One of the most common brochure mistakes is the inclusion of words that just don’t fit. From words […]
Key Takeaways How much of an asset is your restaurant menu? While almost everyone associates the service staff in a restaurant with sales and customer service, few people view a menu as a marketing tool. The simple truth is that your restaurant’s menu can be its greatest marketing asset, if, that is, it’s designed well. […]
Key Takeaways You only have a few seconds to make an impression with your retail signage. This makes readability one of the most important aspects of effective design – one that any designer should prioritize. If people can’t read the content of your signage, it’s unlikely to have any positive effect on your sales and […]
Designing visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web. Despite the differences in format, a talented designer can easily adapt to the […]
Key Takeaways How effective is your retail signage in achieving your marketing goals? While almost all retail businesses use signage to bring customers into their stores, few businesses optimize their signage to be as effective as possible. By using the right fonts, choosing the right color combinations and designing with a clear goal in mind, […]
Does your retail store need effective signage? Signage can be the difference between a successful store that’s rarely without customers and a store that, despite its great location, is rarely full. The type of signage you choose for your retail store can have a huge impact on how many customers it attracts and how much […]
Key Takeaways: What’s the key to increasing your restaurant’s revenue? For some restaurateurs, the best way to increase revenue is to increase the number of customers that visit their restaurant. For others, it’s to increase pricing while serving the same people. For others, the best way to increase restaurant revenue is to focus on getting […]
Key Takeaways One of the most important aspects of effective marketing is balance. Highly effective marketing campaigns strike a balance between being too focused and frequent, and being so infrequent that prospective customers fail to notice. When it comes to retail signage, balance is more important than ever. Use too many signs in your retail […]
What is your company’s identity? Creating a strong and effective corporate identity is one of the most important aspects of effective marketing, especially for companies that depend on the power of their brand to reach and acquire new customers. Your corporate identity not only plays a role in helping customers remember your brand – it […]
How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage. Integrating all of the marketing channels your business uses into a single, consistent message is one of the […]
