What is your company’s identity? Creating a strong and effective corporate identity is one of the most important aspects of effective marketing, especially for companies that depend on the power of their brand to reach and acquire new customers. Your corporate identity not only plays a role in helping customers remember your brand – it […]
How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage. Integrating all of the marketing channels your business uses into a single, consistent message is one of the […]
Key Takeaways: The marketing materials you include on your café or restaurant’s tables can have a huge impact on the amount that each customer or group of customers spends each time they visit. A bare table might look stylish, but it can often reduce the average customer’s total spend and leave your restaurant at a […]
Key Takeaways One of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective. Many marketers make the mistake of choosing fonts that are stylish, eccentric and – in far too many cases – difficult to […]
When someone walks past your retail store and catches a glimpse of its sign, what type of impression do you want them to receive? Many businesses design signage with prestige or style in mind, all the while forgetting the value of action. The primary goal of any retail signage is to encourage customers and prospective […]
Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price. Design is one of the most important aspects of selling an expensive luxury good. The […]
Key Takeaways: You’ve walked into a restaurant and sat at your table. A waiter brings you a menu and you scan through it searching for a dish you like. What do you choose and why did you choose it? This might sound like a sample exam question, but it’s a question everyone that sits down […]
Key Takeaways Your restaurant’s menu can drive sales, clearly communicate your brand and give customers an idea of which dish will give them the best experience. Despite these important characteristics, menu design is an oft overlooked aspect of restaurants. Many restaurants owners stick to a basic menu design, listing appetizers, mains and optional extras such […]
Key Takeaways From professional service businesses that use Comic Sans or Papyrus to children’s businesses that choose an old-fashioned slab-serif font, there are numerous cases in which businesses choose fonts that simply don’t match their brand values. Choosing an appropriate typeface is one of the most important aspects of effective design, but it’s one that […]
Key Takeways: Many brands, particularly luxury or vintage brands, heavily use black and white in their marketing materials. Black and white are powerful colors – polar opposites of one another – and when used together can be a powerful combination. When used poorly, however, black and white signs, brochures and other marketing materials can easily […]
Key Takeaways Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action. Unfortunately, signage is also one of the aspects of retail marketing that’s all too frequently neglected. […]
Key Takeaways In a busy restaurant environment, getting the right information in front of your diners is often the key to increasing the amount of revenue your restaurant gets from each individual order. From upselling desserts, drinks and other special dishes to promoting the most popular dishes on your menu, table tents – display holders that […]
Key Takeaways: Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business? We offer a wide range of sign holders, each of which has its own range […]
Key Takeaways The key to an effective marketing campaign is a great offer. Whether you’re using brochures, direct mail sales letters or in-store signage to promote your offer, your campaign’s success depends much more on its offer than it does its presentation. Many business owners and marketers spend more time focusing on making their posters […]
Key Takeaways From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders. While menus and exterior signage might be promotional staples of the restaurant industry, there are many other […]
From restaurants to retail stores, any type of business can benefit from upgrading its in-store signage. Whether to increase sales, generate leads or improve customer loyalty, an effectively designed sign can have huge effects for your business. Many business owners, however, make the mistake of thinking that quantity of in-store signage – rather than quality […]
Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers. With the wrong signage, however, your business can easily blend into the crowd of other companies at the trade show […]
Key Takeaways: When used effective, in-store signage can be a powerful marketing tool for any retail business. The right signs can significantly increase awareness of your best products, encourage customers to join your loyalty program and increase total sales. One of the keys to effectively using in-store signage is making sure your retail store has […]
Key Takeaways: Placement is one of the most important aspects of marketing, but it’s also one that many business owners ignore. No matter how eye-catching a billboard or brochure might be, without the right location it’s unlikely to attract much attention at all. Brochures might be smaller than billboards and retail signage, but they’re still […]
In the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure. One of the most important aspects of successful effective marketing is making sure your brochures are highly visible within your store and […]
Over the last decade, integrated marketing has grown from a strategy used by the world’s largest corporations into something that even small businesses can make work for them. The basics of integrated marketing are simple. Instead of having multiple different marketing messages, particularly across different platforms, companies only have one brand message that’s consistent across […]
Key Takeaways Color plays a huge role in marketing and perception. The right color can make your brand stand out from its competitors and position your business as creative, sleek, traditional, trustworthy or any of hundreds of other qualities. The wrong color, on the other hand, can have a negative effect on your company’s image […]
Key Takeaways From brochures to posters, the headings and calls to action you use in your print and direct mail marketing materials can make a huge different to the efficacy of a campaign. A great heading can inspire interest in your product or service and pique people’s curiosity. A bland, generic heading, on the other […]
Key Takeaways: While design plays a huge role in print marketing, it’s often the choice of words that you use in your advertising that determines whether it’s a successful and profitable campaign or a costly failure. From descriptive words to action words, certain words and phrases can have a huge impact on the influence of […]
