When you walk into any typical retail store, you notice tidy and curated product displays that highlight their items. Those arrangements aren’t done accidentally; the merchant is using a technique called visual merchandising to help the products more easily sell.
Your retail space should be both productive and efficient. Using visual merchandising will help your products sell themselves for maximum revenue and growth. Visual merchandising is both an aesthetic and a science. Creating high-converting product displays should be the focus of your merchandising. Here’s how you can create these displays.
Showing, Not Telling
The reason why people shop in retail stores and not just online is so that they can get an in-person look and feel of the product. To accommodate this particular need, you should set up your product displays so that shoppers can picture items in their own environment or on their person.
For example, acrylic risers can be used on the sales floor to set up product displays which highlight the main features of a product and its price. This is especially important if it’s a sale and you want to highlight the fact that you have slashed prices. In order for your customers to visually imagine themselves using the products, these stands help make the space more modern and elegant so that the imagination can run wild.
Grouping products with like items will give your customers a reason to buy more items from your store. This technique saves shoppers time so that they don’t need to go searching for items to mix and match. By creating these categories, you can still let your creativity flow.
Using acrylic display stands will help customers see certain features of the products that they may not notice immediately from look and feel. They are clear so as not to detract from the groupings, but available for customers to answer any questions without the need to leave the grouping to find a sales associate to answer their questions.
Lighting and Attention
In order to engage your customer’s senses, your product displays must be lighted properly. Light should be used to guide them to experience moods and emotions. Whether you’re going for a fashion runway or a comfortable night in, you can use mood to create the experience that helps customers visualize using the products.
Spotlights can also highlight certain products. They easily direct attention and make sure people know which products are on sale or highlighting for a particular reason.
To further engage your customers, you may consider displaying product-related literature using an acrylic brochure display.
Always Switch It Up
When you’re trying to maximize your sales using visual merchandising, you should always remember to mix it up. You don’t want to highlight the same items every single day because you won’t get sales on your other products.
You always want to switch it up to experiment and decide which techniques are working for your particular business. For example, if you are selling furniture, you might want to create a space that reflects the mood of a night in. However, you may find that the showroom environment works best to reflect your products and make them truly stand out.