Owning a small business, especially a brick and mortar store, can be challenging. It's up to you to find promotional tactics that work for your business. Not all stores are created equally, so your success may depend on something different than what the competition is doing. Little things, like a brochure holder, can have a huge impact on your sales.

Allowing customers to pick up a brochure and take it home can result in a purchase that you wouldn't have been able to get without providing customers with marketing material they can take home as they mull over their decision.

Brochures can help you move merchandise because they are portable. They are constantly reminding customers about your products, services, and your store as a whole. At the very least, brochures plant the seed that can grow into a big sale.

Check out the following tactics using display stands, sign holders, and brochure holders that can help you promote your business.

Place on Countertops

Countertop displays help you put promotional material in front of your customers. Remember, when people shop, they are scanning the countertops, so putting something right in front of them will help lead them to complete a purchase.

When you put acrylic sign holders on countertops, you allow customers to browse and take notice of the items within the holder and those physically on display. This also gives you a great opportunity to promote the high-end products you sell to get significant sales.

The biggest benefit of countertop display holders is that they are portable. If you notice that a countertop has gotten cluttered and the display might not be as effective as you'd like, you can simply move it to a new countertop and promote different items.

Place Near Sales Items and Exhibits

The whole purpose of a display holder is to display in-store sales items and exhibits. Exhibits and sales attract shoppers because they associate them with value. Putting sign holders near these items will help customers associate high-end products with other high-end items that they already know. For example, if you place a less-known brand next to a household name, your customers will recognize that both of these items are high in value.

You can also put information about the brands near these items in hopes of upselling your high-end products. For example, if a brand works with animal shelters and some of their sales go to helping animals in need, your customers would want to know about that. Putting crucial information next to your items can be the push a customer needs to make a purchase.

Read More: 5 Ways to Encourage People to Pick Up Your Brochures and Business Cards

Push Loyalty Programs

If your store sells products that customers buy repeatedly, you may want to consider a loyalty program. These programs have become popular in recent years with the e-commerce boom. You may have a punch card from your local coffee shop; this is a type of loyalty program.

Loyalty programs are beneficial to businesses because they encourage customers to continue to buy from that business instead of the competition. If you offer a discount when customers prepay each month for toilet paper, dog food, or other products, you can guarantee return customers and more sales.

To promote your loyalty program, place a display holder or business card holder that contains details about the program. It should explain the terms and conditions, along with how participants can benefit from the program and how they can sign up.

Promote Deals

To boost in-store sales, you can promote your best offers and discounts by putting brochure holders near the entrance of your store. The entrance area is a great place with optimal visibility for print materials. Consider putting a literature holder right next to the door so that customers can grab your latest offers and keep them in their hands while they shop.

Upsell High-End Items

Acrylic sign displays, whether wall-mounted or portable, make a great medium for your retail store to promote high-value products. You will need to make sure that you choose the right brochure holders to provide you with the best presentation. If you have a deal that you want to promote, consider using wall-mounted signs along with countertop display holders so that no matter where in your store your customers are, they will be constantly reminded of the sale.

Launch New Products

A sign holder can help you introduce new products in-store. It's essentially in-store advertising so that when customers walk in, they know that deals are available. Make sure to use graphics and words that make customers want to buy. If your customers don't know enough about a product, your brochure or promotional material can fill them in on why the product is beneficial to their lives.

Tips for Creating Brochures

Your brochure holder needs something in it to be effective. When creating advertisements, brochures, and other promotional materials, it's important to follow these simple tips.

Consider the customer: Think about what the customer needs to know. You know your customers best, so make sure you include information that will lead to a purchase by answering questions they have about the product.

Use colors and images: Promotional materials should evoke an emotion from your customers so that they are more likely to make a purchase. If you're selling a new high-quality dog treats, make sure your imagery elicits feelings of happiness, something all pet parents want to feel when they are looking at products for their dog.

Use action words: Action works are important for making your customers act. If you're trying to sell dog treats, consider something like, "Ask us about our new treats." Actions words are great at compelling consumers to do something.

Read More: 5 Action Words to Use in Your Signage, Brochures and Advertising

Don’t push too hard. However, again, you must consider your customers. You may not want to use words like "buy" if you believe your customers will feel like you are trying to force them to make a purchase.

When it comes to words on your promotional material, make sure that you cover all of the basics, including what the product is for if it's not clear through imagery, and any benefits that customers should know.

How have you used display stands in your retail establishment? Let us know in the comments.