Key Takeaways

  • Strategic Placement at Checkout Areas
    Placing brochures near checkout counters increases visibility as customers wait in line. This ensures they naturally notice and pick them up without effort. High-traffic areas boost engagement and distribution rates.
  • Incorporate into Checkout Process
    Train staff to hand out brochures and business cards during transactions. A direct approach personalizes the exchange and encourages customers to take materials. This method increases retention and interest.
  • Enhance Design Appeal
    Using bold colors, high-quality images, and unique layouts makes brochures more attractive. Eye-catching designs grab attention and spark curiosity. A visually appealing design increases the chances of pickup.
  • Highlight Value Proposition
    Clearly state what makes your business unique and beneficial. Brochures with strong headlines and key takeaways encourage customers to learn more. A compelling message makes them worth keeping.
  • Utilize High-Traffic Areas
    Placing brochures in lobbies, waiting rooms, and entrances ensures maximum exposure. People in these areas have time to browse, increasing engagement. More visibility leads to higher distribution rates.

The right design and copy can make your next brochure a huge success, but what good is it if no one picks it up? Likewise, what good is a beautiful business card if none of your potential partners or customers have access to it?

One of the biggest problems businesses face in marketing is getting their message out there into the hands of their customers. In business development, a frequent issue is getting your business card into the hands of potential partners.

In this blog post, we’ll share five techniques that you can use to solve both issues and get your brochures, business cards and other corporate marketing items into the hands of your target customers, clients and partners.

Add a voucher or coupon code

Here’s an innovative way to encourage people to pick up your brochure or business card: add a voucher to it. For brochures, add a cut-out voucher that people can bring in and use in your store to encourage return purchases.

For your business card, why not add a discount promise? If you run an online store, you can also add a custom discount code. Both tactics encourage people not just to pick up your business card or brochure, but to act on the message it contains.

Use a creative, eye-catching design

The better your brochure looks, the more likely it is to be picked up. Brochures that are cleverly designed with high-contrast, attractive color schemes tend to be picked up more than those with bland, uninspiring designs.

Instead of sticking with the ‘safe’ design for your brochure or business card, mix it up a little and make your card stand out from the crowd. Not only will more people pick it up; its innovative design will make it more memorable for customers.

Place it right beside your checkout

Do you want customers to pick up your brochures when they check out from your store? There’s no better way to encourage people to pick up your latest brochure or catalog than by placing it right beside your checkout.

Using one of our brochure holders, keep a stack of brochures at the ready for your customers to take home with them. In B2B, a business card holder pointed towards the customer can be all it takes to inspire them to pick one up and take action.

Make it part of your checkout process

Even if you place your brochures right next to your store’s checkout, you still might only get a few customers picking them up and taking them home. A far better way to get your brochures in customers’ hands is by giving them out as they check out.

Ask your counter staff to give out brochures or catalogs with every purchase. Add an extra reason for customers to read through your brochure by mentioning that there is a discount coupon or special offer inside that they can claim next time they visit.

Place brochures throughout your store

Many shoppers are rushed and in a hurry by the time they reach your checkout. Not only are they short on time, but they’re also no longer in a browsing mood; the idea of looking through your catalog isn’t one that’s appealing to them at this moment.

While they’re browsing your store, however, their thought process is different. Get more of your brochures, business cards or catalogs in customers’ hands by placing them at intersections and highly-trafficked points throughout your store.

FAQs

  1. Where should brochures be placed for the best results?
    High-traffic locations like checkout counters, waiting areas, and entrances work best. These areas naturally draw customer attention. A strategic location ensures more people notice and take them.
  2. How can staff help distribute brochures effectively?
    Encourage employees to hand out brochures with purchases or during inquiries. A friendly approach makes customers more likely to accept them. Personalized recommendations also increase interest.
  3. What design features make brochures more attractive?
    High-quality images, bold headlines, and clean layouts improve readability. A unique design helps it stand out from competitors. A well-structured brochure encourages customers to pick it up.
  4. How do you make a brochure feel valuable?
    Use strong messaging that highlights customer benefits clearly. A compelling call to action encourages further engagement. Showing exclusive deals or useful information makes it worth keeping.
  5. Which locations work best for business cards?
    Lobbies, waiting rooms, community boards, and networking events are ideal. These areas have high foot traffic and longer engagement time. Easy access encourages customers to take one.