Key Takeaways: You’ve walked into a restaurant and sat at your table. A waiter brings you a menu and you scan through it searching for a dish you like. What do you choose and why did you choose it? This might sound like a sample exam question, but it’s a question everyone that sits down […]
Key Takeaways Your restaurant’s menu can drive sales, clearly communicate your brand and give customers an idea of which dish will give them the best experience. Despite these important characteristics, menu design is an oft overlooked aspect of restaurants. Many restaurants owners stick to a basic menu design, listing appetizers, mains and optional extras such […]
Key Takeaways From professional service businesses that use Comic Sans or Papyrus to children’s businesses that choose an old-fashioned slab-serif font, there are numerous cases in which businesses choose fonts that simply don’t match their brand values. Choosing an appropriate typeface is one of the most important aspects of effective design, but it’s one that […]
Key Takeways: Many brands, particularly luxury or vintage brands, heavily use black and white in their marketing materials. Black and white are powerful colors – polar opposites of one another – and when used together can be a powerful combination. When used poorly, however, black and white signs, brochures and other marketing materials can easily […]
Key Takeaways Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action. Unfortunately, signage is also one of the aspects of retail marketing that’s all too frequently neglected. […]
Key Takeaways In a busy restaurant environment, getting the right information in front of your diners is often the key to increasing the amount of revenue your restaurant gets from each individual order. From upselling desserts, drinks and other special dishes to promoting the most popular dishes on your menu, table tents – display holders that […]
Key Takeaways: Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business? We offer a wide range of sign holders, each of which has its own range […]
Key Takeaways The key to an effective marketing campaign is a great offer. Whether you’re using brochures, direct mail sales letters or in-store signage to promote your offer, your campaign’s success depends much more on its offer than it does its presentation. Many business owners and marketers spend more time focusing on making their posters […]
Key Takeaways From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders. While menus and exterior signage might be promotional staples of the restaurant industry, there are many other […]
From restaurants to retail stores, any type of business can benefit from upgrading its in-store signage. Whether to increase sales, generate leads or improve customer loyalty, an effectively designed sign can have huge effects for your business. Many business owners, however, make the mistake of thinking that quantity of in-store signage – rather than quality […]
Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers. With the wrong signage, however, your business can easily blend into the crowd of other companies at the trade show […]
Key Takeaways: When used effective, in-store signage can be a powerful marketing tool for any retail business. The right signs can significantly increase awareness of your best products, encourage customers to join your loyalty program and increase total sales. One of the keys to effectively using in-store signage is making sure your retail store has […]
Key Takeaways: Placement is one of the most important aspects of marketing, but it’s also one that many business owners ignore. No matter how eye-catching a billboard or brochure might be, without the right location it’s unlikely to attract much attention at all. Brochures might be smaller than billboards and retail signage, but they’re still […]
In the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure. One of the most important aspects of successful effective marketing is making sure your brochures are highly visible within your store and […]
Over the last decade, integrated marketing has grown from a strategy used by the world’s largest corporations into something that even small businesses can make work for them. The basics of integrated marketing are simple. Instead of having multiple different marketing messages, particularly across different platforms, companies only have one brand message that’s consistent across […]
Color is one of the most powerful tools in visual design and marketing. The right color palette can position a small business as creative, dependable, modern, or premium, while the wrong palette can quietly push customers toward a competitor. Decades of research in color psychology and human behavior consistently show that color shapes first impressions […]
Key Takeaways From brochures to posters, the headings and calls to action you use in your print and direct mail marketing materials can make a huge different to the efficacy of a campaign. A great heading can inspire interest in your product or service and pique people’s curiosity. A bland, generic heading, on the other […]
Key Takeaways: While design plays a huge role in print marketing, it’s often the choice of words that you use in your advertising that determines whether it’s a successful and profitable campaign or a costly failure. From descriptive words to action words, certain words and phrases can have a huge impact on the influence of […]
From designer handbags to high-performance sports cars, expensive items require a significantly different marketing approach to their less expensive, less luxurious and less exclusive counterparts. While the fundamentals of marketing are largely the same for any type of product, it requires a different approach to successfully sell high-ticket items than commodities or standard consumer goods. […]
Key Takeaways: From family homes to inner-city apartments, selling real estate can be a rewarding and challenging experience. With the right marketing materials, however, it can be far easier than many realtors assume it to be. Just like your business card is often the key to closing B2B sales, the real estate sign used to […]
Key Takeaways: A great business card can make a huge difference to your sales team’s success. From standing out from the crowd and making prospects take notice to building authority and prestige for your brand, a good business card can have a huge range of effects. Despite this, business cards are often the one aspect […]
Key Takeaways Creating the perfect brochure for your business can be difficult, with a wide range of different factors to consider. From color to copy, working out what to include – and what to exclude – can be a challenging, time-consuming process. The ideal information and design elements for your brochure can vary based on […]
Key Takeaways When it comes to effective branding, many of the world’s largest companies have honed their strategies to perfect. They understand exactly where to include their logos, which language to use and what color scheme is perfect for their offer. Small businesses, on the other hand, often don’t have an established strategy when branding […]
Key Takeaways The difference between direct marketing success and direct marketing failure can often be incredibly small. Minor factors such as calls to action, headlines and other design elements can turn a campaign from a loser into a winner – or vice versa. While it’s easy to test these elements online, testing design elements, copy […]
