Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business?
We offer a wide range of sign holders, each of which has its own range of advantages and disadvantages. Some sign holders offer great visibility at eye level, while others are designed for easy reading from a standing position.
Some are designed to hold signs with unusual dimensions, while others are built to hold more traditional portrait and landscape signs. In this post, we’ll look at several different types of sign holder and assess their major advantages and disadvantages.
Angled frames are ideal for reading on a countertop
Our sign holders are available in two configurations: flat sign holders, which hold a sign vertically, and angled sign holders. Angled frames point backward slightly and hold their contents at an upward angle.
This makes them an ideal choice for countertops and other areas where the reader is likely to be above the sign. Since the sign’s surface is angled slightly backward, it can easily be read by people that are standing above it.
While angles frames are perfect for countertop signs – think of a sign close to a cash register at a store’s checkout counter – they’re not as suitable for restaurant tables and other environments where people’s eyes are at the same level as signage.
Top or bottom-loading frames suit restaurant tables
Promotional signs can be incredibly effective on restaurant tables. From promoting your daily specials to listing inexpensive upsells for diners, a well-placed sign has a serious impact on any restaurant or café’s order volume.
If you’re using signs to promote specials and additional items on a table’s surface, it pays to use a top or bottom-loading frame. This is because these frames hold a sign at a perfect vertical angle, meaning it can be read from both directions easily.
Top and bottom-loading sign frames also let you display two messages at once – one message in each direction. This makes it easy to show a menu and list of specials, for example, or a list of drinks and desserts in your café or restaurant.
Side-loading frames keep your signage nice and secure
There’s a third type of sign holder – the side-loading frame – that’s suitable for many restaurants, cafés and retail businesses. Side-loading frames offer many of the major benefits of top-loading frames in addition to improved stability.
Since your paper sign loads in through the side of the frame, it’s impossible for it to fall out the bottom of the frame or be pulled out from the top. This means that side-loading frames generally offer the more secure housing for your paper signage.
If you’re installing signage in a bar, nightclub or any other crowded space where it’s important to keep your message steady and secure, a side-loading frame might offer the best combination of visibility and stability for your business.
Each type of sign holder offers a unique advantage
From angled frames to side-loading vertical sign holders, each type of sign holder we sell has unique advantages and disadvantages. Since all business has have their own different needs, there’s no perfect sign holder for every business out there.
If you’re interested in installing highly visible and readable signs on your store’s countertop, an angled frame might be your best choice. If you operate a busy café, restaurant or bar, a side or top-loading printed signage frame might be ideal.
Which sign holder best matches your business’s need and marketing goals? With the right combination of in-store promotional signage and sign holders, you’ll effectively promote your business’s marketing message to your target audience with ease.