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Should You Mount Your Brochure Holder on a Wall or a Counter?

Tuesday, August 25, 2015 12:00:00 AM America/Los_Angeles

 

Brochure Holder on a Wall or a CounterDoes your business market its products and services using brochures? An effective brochure can produce a large quantity of sales or leads for your business, making it an important goal to ensure that your brochures get into prospects’ hands. 

One of the most effective ways to give out brochures is by placing your brochures in a brochure holder. This puts your brochures right in front of prospects as they shop in your retail store, visit your trade show booth or dine in your restaurant. 

But where should your business mount its brochure holders? Is it better to place a brochure holder on the counter, where it’s visible to most customers, or mount it on the wall, where it’s out of the way and easier to reach? 
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Posted By Christopher Aaron

How to Design a Donation Box That Gets Noticed

Thursday, August 20, 2015 12:00:00 AM America/Los_Angeles

 

How to Design a Donation BoxFrom café counters to public spaces, donation boxes can generate revenue for your charity or nonprofit organization in a huge range of spaces – provided they have an effective, eye-catching and engaging design. 

Most people encounter a wide range of donation and tip boxes throughout their day, ignoring most and donating money to the few that catch their attention and present a persuasive, engaging and effective message. 

Below are four simple but effective tips that you can use to make your donation box one of the engaging, effective few. Try one, two, three or all four to help increase the amount of donations your box receives and improve your nonprofit’s funding.
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Posted By Christopher Aaron

Are Your Brochures as Effective as They Could Be?

Tuesday, August 18, 2015 12:00:00 AM America/Los_Angeles

 

Brochures are Effective
Most businesses, from retailers to service companies, have a wide range of direct marketing channels available. From direct mail to cold calling, each direct channel can be used to generate revenue, increase sales and strengthen your brand. 
 
Brochures are a powerful marketing channel that are often forgotten in favor of more popular options. For retailers and service businesses alike, they can be an immensely effective marketing tool when used correctly. 
 
Are your business’s brochures as effective as they could be? Read on to discover four questions that you should ask yourself before printing any brochure to make sure its impact on your sales will be as positive as possible.
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Posted By Christopher Aaron

5 Elements of a Successful Trade Show Brochure

Thursday, August 13, 2015 12:00:00 AM America/Los_Angeles

 

Elements of a Successful Trade Show BrochureWith the right combination of a great booth, a talented sales team and a fantastic brochure, your business can generate a huge amount of sales from each and every trade show it attends. 

Trade shows are a relatively expensive marketing channel, with large initial costs for your business. There’s the cost of renting floor space, designing and building a booth, training your sales team and giving away free marketing materials.
 

Despite these costs, trade shows can produce an incredible return on investment for your business with the right approach. The key to success at a trade show is often an excellent brochure that keeps selling to your prospects after the show ends. 

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Posted By Christopher Aaron

5 Ways to Get the Biggest Effect on Sales From a Small Retail Sign

Thursday, July 30, 2015 12:00:00 AM America/Los_Angeles

 

Effect on Sales From a Small Retail SignFor many marketers, the trope “bigger is better” is more than a useful idea – it’s the guiding principle behind every campaign. While big signage is usually more effective for catching attention than small signage, it’s not always the best choice. 

A strategically designed small sign with the right message, when used properly, can often outperform its significantly larger counterparts and generate a huge volume of foot traffic, leads and sales for your retail business. 

If your business has limited space to advertise and needs to get the best bang for its buck, there’s no need to worry. Apply these five tactics to get the best sales results, even from a small retail sign.

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Posted By Christopher Aaron

Sign Design 101 for Youth Brands That Want to Stand Out

Monday, July 27, 2015 12:00:00 AM America/Los_Angeles

 

Design 101 for Youth Brands That Want to Stand OutOne of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience. 

If your retail store targets a young audience and wants to brand itself as a place for younger people, adapting your signage is a great way to attract a new audience and stand out from the crowd. 

The four tips below range from easy to implement to slightly more complicated but amazingly effective. If your business targets a Millennial audience, try implementing one, two or all four of them for better marketing results.
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Posted By Christopher Aaron

Consistent Design 101: How to Design for Signage, Print, TV and Digital

Thursday, July 23, 2015 12:00:00 AM America/Los_Angeles

 

Consistent Design 101How integrated are your retail business’s marketing campaigns? When you deliver a consistent, easily recognizable marketing message and look on a range of platforms, people will rapidly become more aware of your business. 

Integrated marketing is the practice of using an integrated look and message – for example, a single color scheme and value proposition – on a wide range of different marketing channels, from print media to online display ads and retail signage

The more consistent your message is, the greater the synergy between channels and the bigger the results for your business. Read on to learn how to create consistently effective advertising and signage for any marketing channel.
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Posted By Christopher Aaron

What Information Should You Include in Your Business’ Retail Signage?

Monday, July 20, 2015 12:00:00 AM America/Los_Angeles

 

Information Should You Include in Your Business’ Retail SignageGreat signage can make or break a retail business. When your retail store’s signage is eye-catching and effective, it’s surprisingly easy to generate attention and attract a large volume of customers.  

One of the most common signage-related questions is “What information should be included on our retail signage?” It’s often quite difficult to strike a balance between listing too much, and creating a cluttered sign, and listing too little.  

From your business’s phone number to its website URL, working out what to add to your retail sign and what to remove can be tough. Read on to discover four elements that you definitely should include in your company’s retail signage.
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Posted By Christopher Aaron

How the World’s Biggest Companies Design Signage That’s Remembered

Thursday, July 16, 2015 12:00:00 AM America/Los_Angeles

 

How the World’s Biggest Companies Design SignageHave you ever spotted a recognizable sign from several hundred yards away? There is a simple reason you recognize signs from big companies and forget others: many of the world’s biggest companies have mastered designing for memorability. 

From McDonald’s to Citibank, many of the world’s largest companies design their signage and branding items not to stand out from the crowd, but to make it easier for potential customers to remember them. 

They do this using a number of techniques, ranging from basic marketing ideas to certain color choices. Read on to learn how your business can use the same tactics as the world’s leading companies to produce more memorable signage.
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Posted By Christopher Aaron

How to Use Table Tents to Increase Orders in a Bar or Nightclub

Monday, July 13, 2015 12:00:00 AM America/Los_Angeles

 

Increase Orders in a Bar or NightclubDrawing people’s attention to menu items and encouraging orders can be difficult in the dark, crowded and often loud environment of a bar or nightclub. Thankfully, it’s surprisingly simple using table tents and well designed menus. 

Table tents are special menu holders that sit atop each table or countertop in your bar or nightclub, making it easy for customers to view dishes and learn about what is available. 

Does your restaurant, bar or nightclub use table tents? Read on to learn four ways that your business can use table tents to increase orders, encourage customers to take action and increase its sales revenue.
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Posted By Christopher Aaron
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