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How to Design Coupons That Your Target Audience Can't Wait to Use

Thursday, November 12, 2015 12:00:00 AM America/Los_Angeles

 

Coupons That Your Target AudienceHas your business ever used coupons to improve its response rate and encourage existing customers to return? Coupons are powerful marketing assets that can be used in retail, business-to-business commerce and even for restaurants and cafés. 

There are several factors that separate good coupons from great ones. For a coupon to be highly effective, it needs to have an excellent offer that’s worth returning for as well as being easy to share and a design that’s focused on inspiring action. 

Would you like to use coupons that improve your business’s revenue? In this guide, we’ll share three simple tips and techniques that you can use to design coupons that your customers can’t wait to redeem.

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Posted By Christopher Aaron

3 Color Schemes You Should Never Use in Your Marketing Materials

Monday, November 9, 2015 12:00:00 AM America/Los_Angeles

 

Marketing MaterialsWhich colors do you use in your business’s marketing? Color can have a huge effect on the way people respond to your marketing efforts, from helping you attract the right amount of attention to presenting your brand in the right way. 

Choosing the right colors can emphasize your business’s strong points and position your brand optimally. Choosing the wrong colors, on the other hand, can weaken or damage your brand, costing you recognition and revenue. 

Do you know which colors to use in your marketing materials and which to avoid at all costs? Read on to discover three color schemes that you should never use in your marketing materials.

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Posted By Christopher Aaron

5 Action Words to Use in Your Signage, Brochures and Advertising

Thursday, November 5, 2015 12:00:00 AM America/Los_Angeles

 

Action Words to Use in Your Signage, BrochuresIs your advertising as effective as it could be? One of the most important aspects of effective retail signage is design – the visual elements that make your signage stand out and attract attention. 

While design is important for successful signage, it’s not the only factor that makes your signage effective. The words you choose to use in your signage have a massive impact on its response rate and profitability. 

From action verbs to simple changes in wording, small changes to the words used in your signs, brochures and other marketing materials can have a significant effect on how many leads, sales and responses your campaign produces. 

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Posted By Christopher Aaron

 

Old-Fashioned DesignHave you ever seen a sign that once looked cutting edge but has since aged? Brand new design trends can look fantastic for a time, but they quickly age and date your brand in the process. 

From neon, rigid 1980s designs to dated 1990s websites, design that’s right on the cutting edge tends to age worse than classic design, leaving your brand with a look that’s not as trendy five years into the future as it is today. 

If you’d like your brand to stand the test of time and not require constant updates, using an old-fashioned approach to design can give your brand additional staying power that separates it from its here-and-how, trendy competitors. 
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Posted By Christopher Aaron

How to Use Posters to Promote Your Brand's Social Media Page

Thursday, October 29, 2015 12:00:00 AM America/Los_Angeles

 

How to Use Posters to PromoteIs your business active on Facebook? Do you have a Twitter account with plenty of interesting content? Social media can be a great marketing channel for businesses, but without an audience it’s unlikely that anyone will engage with your message. 

From local businesses to large companies, a wide range of businesses can benefit from the exposure that social media offers. Over time, your business can build its brand and strengthen its connection with its target audience. 

That is, as long as there are people to engage with your content. While the majority of businesses grow their social media presence online, it’s also possible to make use of offline marketing methods to develop your social media presence. 

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Posted By Christopher Aaron

What Information Should You Include in Your Retail Brochure?

Monday, October 26, 2015 12:00:00 AM America/Los_Angeles

 

What Information Should You Include in BrochureWhether you’re aiming to connect with large-scale corporate clients or just market your retail store’s latest products, brochures are fantastic marketing tools for a wide range of businesses. 

With a brochure, your business can promote its latest offerings while strengthening its connection with its target audience, all in a cost-effective way. 

There are two key components of every effective brochure: the design, which plays a major role in attracting the attention of prospective customers, and the content that the brochure contains, which plays an important role in driving sales. 

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Posted By Christopher Aaron

Effective Signage for Small Businesses: 5 Simple Tactics

Monday, October 19, 2015 12:00:00 AM America/Los_Angeles

 

Signage for Small BusinessesIs your retail store, café or restaurant attracting customers? Good retail signage can bring a constant flow of customers into your store, fuelling your revenue and giving your small business a loyal following. 

Many small business owners make the mistake of thinking that customers will come to them, provided they set up shop. The reality is that gaining customers is a process that requires your active involvement and marketing efforts. 

One of the most effective ways to draw customers into your store or local business is by using retail signage. In this guide, we’ll share five retail signage tips that you can use to encourage customers to visit your café, restaurant or other local business.

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Posted By Christopher Aaron

5 Branding Tips to Get More From Your Retail Signage

Thursday, October 15, 2015 12:00:00 AM America/Los_Angeles

 

Branding Tips to Get MoreWhen most marketers think of retail signage, they think of instant sales, foot traffic and return on investments. While most people might associate signage with direct marketing, retail signage can also be extremely valuable for branding. 

Through effective design and copy, your retail signs can do more than just attract customers into your retail stores – they can also, over time, build a powerful and effective brand for your business. 

Would you like to learn more about the effect retail signs can have on branding? In this guide, we’ll share five simple but highly effective branding tips that you can use to get more from your store’s retail signage.

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Posted By Christopher Aaron

How Custom Displays Can Help Your Retail Store's Sales

Monday, October 12, 2015 11:07:04 AM America/Los_Angeles

 

Custom Acrylic DisplayFrom leading customers towards your top-selling items to promoting your loyalty program, custom retail displays can have a significant, measurable effect on your retail store’s sales.

Would you like to improve navigation within your store, increase the amount of time customers spend with you and improve your sales figures? Read on to learn more about how custom displays can help your retail store’s sales.
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Posted By Christopher Aaron

3 Signage Color Combinations That Stand Out and Get Noticed

Thursday, October 8, 2015 12:00:00 AM America/Los_Angeles

 

Color Combinations That Stand Out and Get NoticedAre you having trouble deciding on a color scheme for your retail signage? The right choice of colors can have a huge impact on the effectiveness of your signage, with an excellent color scheme often resulting in a measurable increase in sales. 

A dull or uninteresting color scheme, on the other hand, can make even the finest of headlines or selling points go ignored or completely unnoticed by the vast majority of your target audience. 

Color is one of the most important elements of design. When you’re designing a sign to attract attention and encourage people to come into your retail store, it’s vital to choose colors that create the right type of response. 

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Posted By Christopher Aaron
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