Brands

The ultimate goal of any marketing strategy is to win over new customers and increase sales. When it comes to in-store displays, the quality of design and attractiveness will translate to higher leads and increased revenue. An effective in-store display should have the attention-grabbing qualities and the ability to inspire action from the customers.

For your in-store signage and display, you may want to get a few things right in order to reap the full benefits from the traffic flow into your store. Your in-store signage could spell a successful marketing strategy or be a source of confusion for new customers if done the wrong way.

Visual marketing refers to the use of images, videos, GIFs and other visuals to make your marketing impactful and memorable. Just as the age-old saying goes ‘a picture is worth a thousand words’ so is the case with visual marketing. An effective visual marketing strategy will make good use of elements, images and graphics to convey information about your brand.

One of the hardest parts for any retail business is to get foot traffic into the store and turn the prospects into buyers. Most business owners simply do not know how to promote their brand and might be getting the whole process wrong for the most part. An advantage of brick and mortar stores is the ability to tap into the immersive customer experience that comes with a physical store. Aside from top-notch retail signage and attractive graphics, you also have the opportunity to be as creative as possible when it comes to promotional ideas. From window displays to acrylic brochure holders, here we look at the most effective tools to promote your product or service.

In the competitive world of retail, a great promotional offer can set your business apart from the competition and inspire your customers to purchase products, tell their social circles about your business and strengthen your brand for you.

Most promotional offers are simple, ranging from discounts on specific products to special deals aimed at encouraging customer loyalty.

Kept near the entrance to your restaurant, a brochure holder filled with takeout menus can be -- along with your in-store sign holders -- one of your most effective tools for increasing orders and driving revenue for your restaurant.

Many restaurants, cafés and other food service businesses make the mistake of investing a lot of time in their conventional menu design, only to breeze through takeout menu design without much effort, interest or strategy.

Do you use sign holders, brochure holders and table tents to advertise products, services and promotions in your store? If so, there’s a good chance you can improve durability and reduce the risk of damaged or broken holders with a few small tricks and tactics.

From choosing the right material thickness to attaching your brochure holders to surfaces, you can prevent most broken or cracked sign and brochure holders easily, helping you get optimal results from your signage and the longest possible lifespan from your equipment.

In the marketing world, many people believe that big is good and bigger is better. This arms race approach to advertising has resulted in many business owners assuming that small signage and brochures just isn’t worth the investment. After all, who will ever notice it?

The reality, on the other hand, is that small signage works. From classified ads to digital banners and search adverts, marketing channels that most people think of as “small time” can result in a huge amount of leads, sales and revenue.

Things are no different inside a retail store, where small signs and notices can often have a far greater impact than their bigger counterparts.

4 Simple, High ROI Optimizations for Your In-Store Signage

Great in-store signs grab a customer's’ attention and motivate them to take action. While some retailers have mastered the art of in-store signage, others use signs that are ineffective at best and hurtful to their visitor-to-customer conversion rate at worst.

Luckily, it’s surprisingly easy to change your signs from ineffective and uncompelling to highly effective. In fact, all that’s often required are a few small changes to the way your signage is designed, worded and positioned.

Below, we’ve shared four simple but highly effective optimizations you can make to your in-store retail signage to capture more attention from shoppers, generate more interest in your products and offers, and convert more visitors into high-value customers.

Give customers a reason to buy

One of the easiest ways to improve the return on investment you get from your in-store signage is to change your copy from giving customers information about a specific product or service to giving them a reason to buy.

For example, if you own a bakery and cake store, an informational sign would read something like “our cakes are made using 100% natural ingredients.” Signage built around a reason to buy your product would instead say “Surprise him/her with our 100% natural baked goods.”

The difference is small but significant. Instead of giving customers information about a product, you give them both information and a reason to buy your product. This tiny change in wording is often all it takes to transform an ineffective sign into a major source of revenue.