Key Takeaways:
- Enhance Brand Recognition: Imprinting your logo on displays ensures consistent brand visibility. Customers will associate the logo with your products or services, building trust and familiarity over time.
- Reinforce Professionalism: Custom displays featuring your logo create a polished, cohesive look for your business. They signal attention to detail, elevating your store's aesthetic and establishing credibility in the eyes of your customers.
- Boost Marketing Impact: Logo-branded displays serve as an additional advertising medium. They attract attention while subtly promoting your brand, maximizing the return on investment for your marketing efforts.
- Differentiate Your Business: Custom-imprinted displays set your business apart from competitors. A unique and recognizable logo adds a personal touch, making your brand more memorable in a crowded market.
- Cost-Effective Branding Tool: Adding your logo to displays is a budget-friendly way to reinforce your brand identity. It combines functionality with marketing, allowing you to showcase products while maintaining consistent brand messaging.
Putting your brand’s logo on displays using brochure holders is not just a way to label your properties, but it also solidifies your branding and expands your customer base.
You can learn more about the benefits of printing your logo on your displays and the most commonly used printing technique on acrylic screen printing, below.
How to Imprint Your Logo on Acrylic Displays
Imprinting logos on acrylic is usually done through screen printing, also known as silkscreen printing or silk screening. This technique can transfer images on anything flat.
It permits you to feature your logo on any display like brochure holders, office upholstery, company t-shirts, indoor and outdoor wall panels, pen holders, and many more.
The screen printing process involves transferring a stencil design onto an acrylic surface using a screen, ink, and a rubber blade. A mold is printed on a screen made of paper, fabric, metal, plastic, or wood. Then, pushed through towards the acrylic board, which imprints the design.
This technique has six types that can use multiple ink colors, allowing for better customization.
Types of Screen Printing
Halftone Printing
This type of silk screening uses one ink color that gets half-toned, which then produces a different shade when seen from a distance. It is a cost-effective way to achieve a multi-color look since it prints gradients using only one color.
Duotone Printing
Duotone screen printing uses a combination of a couple of halftones of two colors. One halftone uses black ink, and the other is colored ink. The combination generates an artsy effect. A perfect example of how the output looks like a sepia-toned picture.
Spot Color Printing
This is the most common technique. It prints ink through the stencil on the screen or mesh. The image output is a vibrant and consistent spot of color. Spot color printing is ideal for fabric printing.
4-Color Printing or CMYK Printing
CMYK is the most technical silk-screening technique. It can be done manually or automatically. It combines cyan, magenta, yellow, and black ink colors to produce the desired color tones.
Grayscale Printing
This is another cost-effective printing technique and the best choice if you’re printing full-color images as one-color halftones. Unlike the monochrome or black and white technique, it pulls from the CMY and RGB colors to produce dotted grayscales.
Simulated Process Printing
Simulated printing combines the CMYK and spot color processes. It produces light and dark shades and is ideal when printing photorealistic details.
7 Benefits of Imprinting Logo on Acrylic Holders and Displays
1. Strengthens Brand Awareness and Recognition
Your branding is your identity as a business. The more people recognize and understand it, the higher the potential of them seeking out your product or service.
Screen printing can generate consistent, sharp, and crisp images that allow you to showcase your brand however you want.
2. Intensifies Marketing and Engages Customers
Having your logo or promotional item on any display puts your business in the sight and mind of whoever sees it. Take an acrylic brochure rack in the hospital lobby, for instance. Putting your logo on it will let patients who enter and exit identify you with the services indicated in your pamphlets.
They may reach out to you for your services or recommend you to others they know. It intensifies the recall of your brand by immediately associating you with your specific industry or profession.
Other examples are acrylic sneeze guards in office cubicles and students’ desks. In the era of the COVID-19 pandemic, people look for protective gear and equipment from trusted manufacturers and brands.
Having your logo and contact details on safety panels as such will help you get the word out with matching evidence of a quality product.
3. Stamps Your Brand Identity on Your Property
Having your logos on your marketing materials is like marking them as your property. Whatever is on them—brochures, posters, or sale signs, you can claim them as products of weeks or months of planning and execution. Then, other companies or brands cannot steal or repurpose your display.
4. Is Permanent and Promotes Recycling
Producing display materials costs money. But using acrylic holders, frames, and panels lessens the demand for needing a huge budget. You can recycle them, and your brand identity is present every time if you have your logo on them.
Additionally, acrylic-made containers are cheaper than those constructed from metal and wood. They are also light and easy to clean. They don’t require regular cleaning as their nature can hide scratches, fingerprints, and scuffs.
5. Gives a Professional Impression
People come for brands that give a trustworthy impression, which is easily conveyed through a logo.
A well-designed logo on a top-quality sign or container helps elevate your business image. It tells people that you know your game and that you carefully plan before putting out anything that will be seen by the public.
6. Grabs Attention
A logo on a display can quickly grab people’s attention. It can also communicate your brand’s core values. Given that humans rely a lot on our sense of sight, it is what people remember when they walk away.
7. Fosters Brand Loyalty
Your logo is what separates you from your competitors and is what will feed your customers’ craving for consistency. Take it as a point of connection that makes you accessible to all those who want to transact with you.
The Bottomline
Printing logos on acrylic has grown over the years to become the most cost-effective choice for businesses.
The colors are vibrant, and the construction is robust. Plus, the added features, like ultraviolet ray protection and weather-proof technology can surpass wood or metal printing.
We Can Print Your Logos on Acrylic Holders and Panels
Adding wall mounted sign holders with your imprinted logo not only enhances brand visibility but also maximizes use of wall space, keeping counters clutter-free and signage easily visible. These holders make it simple to display your brand logo and message at eye level, reinforcing brand identity and professionalism. Investing in high-quality wall mounted sign holders with your custom imprint can effectively turn every display into a powerful marketing tool, making a lasting impression on customers while maintaining a polished, organized look in your business environment.
Displays&Holders has been providing high-quality acrylic products to large and small businesses in the US for over 34 years.
We cater to customized orders like imprinted logos and special packaging through our own manufacturing plant in Anaheim, California. We can even do same-day shipment!
Let us help you build your business, leave us a message via our Contact Us page or contact us at our toll-free customer service hotline at 1-866-235-1216 at Displays&Holders today!
FAQs
1. Why should businesses imprint their logo on displays?
Imprinting your logo on displays enhances brand recognition and reinforces your business identity. It ensures customers associate the product or service with your company at a glance. A well-placed logo also conveys professionalism and trustworthiness, leaving a lasting impression on customers and prospects alike.
2. How can a logo on displays improve marketing efforts?
Logos act as a visual anchor for your marketing strategy, making your brand more memorable. Imprinting your logo on displays helps you consistently promote your business across various locations and events. It also creates a cohesive look that strengthens your branding and communicates reliability to potential customers.
3. What types of displays are best for logo imprinting?
Displays such as brochure holders, signage, and tabletop stands are ideal for logo imprinting. Acrylic displays are particularly effective as they offer a sleek and polished surface for high-quality imprints. Customized designs can be used in retail spaces, trade shows, and lobbies to maximize visibility and impact.
4. Is logo imprinting cost-effective for small businesses?
Yes, logo imprinting is a cost-effective way for small businesses to enhance brand visibility. It’s a one-time investment that ensures consistent brand promotion across all customer interactions. Imprinted displays also double as advertising tools, making them a smart addition to any budget-conscious marketing plan.
5. What techniques are used to imprint logos on displays?
Techniques such as screen printing, laser engraving, and UV printing are commonly used for logo imprinting. Screen printing is ideal for bold and colorful designs, while laser engraving creates a professional, etched look. UV printing offers high-definition results and is perfect for intricate or multi-colored logos.