First impressions matter, particularly in the competitive world of business. If your business card doesn’t deliver a good impression, it’s very likely that prospects will pass you over in favor of a different company, contractor or organization.

Is your business card as good as it could be? More importantly, when a prospective customer or client slides your business card into their pocket, will they remember who you are and what value you can offer when they next pull it out?

There’s a massive amount of advice out there on business cards, some of it useful and some of it less than helpful. While it may seem unimportant, the way that your business card looks and feels can have a huge impact on how people perceive you.

Would you like to design a better business card? The five techniques below make it easier than ever to design and create a business card that emphasizes your strong points and makes remembering you a breeze.

Built your business card around your talents, not your position

If you’re a contractor or part of a service business, you may be able to attract more interest from prospective customers or clients by focusing your business card on your skills and talents, not your position.

By all means, include your title in your business card. But consider also listing the key skills you bring to projects and assignments to help yourself stand out from all the other contractors and service providers in your field.

Choose a simple color scheme that makes readability perfect

It’s easy to get carried away with a complicated or overly unique color scheme for your business card. After all, a business card is a piece of your personality, and it’s always fun to create something unique and instantly identifiable as yours.

However, it’s often best to choose a simple color scheme for your business card in place of a more unique one. Instead of choosing a bold color scheme, stich with an extremely simple one that makes reading your business card’s text easier.

Get creative, but not if it affects your business card’s message

It’s great to be creative with your business card, but it’s also easy to be too creative and design something that’s no longer functional. Remember that the first – and by far the most important – job of your business card is to sell you as a person.

Unusual dimensions, charismatic color schemes and other creative elements often end up distracting from this job, leaving you with a business card that’s creative as an interesting, unique design but far from useful for prospective customers.

Avoid stuffing too much information onto your business card

Many people make the mistake of including all of their information – for example, skills that just aren’t useful or an overly complicated title – on their business card, resulting in a card that’s detailed but challenging to read.

Instead of including all of your information, strip your business card down to the essentials. Great business cards include all of the important information but never feel overly cluttered or crowded with unnecessary text.

Make sure it covers the three Ws: who, what and where

Does your business card explain who you are, what you do and where you can be contacted? These three elements are critical for any business card, but they’re all too often skipped over in favor of a unique design or creative wording.

When you’re designing your business card, start with the three Ws and then move onto a creative color scheme or unique design. These three elements ensure your business card has all the information prospects need to get in contact with you.