A successful brochure marketing strategy will involve the use of certain tactical tools to help you get higher conversions. To begin with, you need to know what your customers really need. This will be the turning point between a good brochure and a great brochure that actually inspires action. Knowing what you want to achieve with your brochure marketing is important too. You will need to create a balance between your customer’s needs and what you want to achieve out of it.
What is the purpose of your brochure? Is it to generate leads or create awareness about a new product or service?
To help you get started you can implement these timeless tips for a successful brochure marketing.
Tip #1: Make good use of design elements
An impeccable design of your brochure will capture the imagination of the reader as well as show a touch of professionalism on your part. Design elements include the colors, layout, theme, images, and fonts that you use. Always go for colors that match with your brand to provide a strong brand identity that will stick on the mind of your client. When it comes to images, you need to choose relevant images that align with the taste of your target audience. More often than not, most retailers will go for images that do not reinforce their brand message and this is where things start to go wrong. A well-designed advertising material will be attractive enough to capture the customer’s attention, and effective in passing on your intended message.
In addition, the medium of placement plays a crucial role in the effectiveness of your brochure marketing. If you want maximum visibility, you should opt for plastic brochure holders that not only provide you with versatility but are also durable in a variety of conditions. Our team will help you choose the most suitable plastic brochure holders to meet your unique needs.
Tip #2: Keep everything simple and easy to understand
The simplest brochures are the most effective in achieving your marketing goals. Avoid using too many images or more than three colors. The headline should be catchy and engaging to immediately capture the customer’s attention. Ideally, you want to use great copy that inspires action and not a block of words that many people will not want to read. Keep the copy short and sweet while highlighting value offered by using your product as opposed to the features. Use easy to understand words that are action-oriented. This will lead the customers to take some action which can vary according to what you want them to do. It can be anything from trying a new product, signing up for exclusive offers or discounts, or following you on social media pages.
Tip #3: Focus on benefits with a clear call-to-action
A majority of prospects are interested in the benefits that your product has to offer rather than the features and technologies that come with it. Retailers make the common mistake of listing all their product features thinking that prospects care so much about them whereas they are interested in the value they will get in return. The trick here is to highlight the three main benefits of your product and then use a persuasive call-to-action to convert your prospect’s desire into something they want to claim or own. Your call to action should be simple enough and easy to undertake. For example, you can encourage them to visit your website for exclusive offers or visit a nearby retail store.