People may feel anxious or overwhelmed when entering a medical facility. To help put them at ease, it's a good idea to provide easy-to-understand medical leaflets using brochure holders that help them learn more about their condition or treatment.
Create effective medical brochures by analyzing your brand, your target audience, and your objective—and put your medical brochures to work with the help of brochure holders for strategic placement.
Before You Begin Designing
There are several key considerations before one begins designing a medical brochure, such as branding, target customer, message, and so on. Read more to help you design medical brochures that will help you achieve your objective!
Determine Your Brand's Personality
A brand's personality helps determine the overall feel and approach one takes with brochure design. The tone of the language, the font, as well as the colors and illustrations, are all determined by the brand.
Most medical institutions have a serious approach, and typically use clean-looking colors such as white, light green, or light blue as primary colors. Their fonts are also what you would usually use for business. Lastly, the photos are preferably realistic to help patients better grasp medical conditions and treatment procedures.
Specify Your Target Customer
Depending on whom the brochure is aimed at, the language, illustrations, and brochure layout vary. If the brochure is geared towards adults, then the language can be more sophisticated without using jargon.
However, if the brochure is geared towards children, then the brochure design will have to adapt to their understanding. More colorful pictures and simpler language should be used for brochures for kids.
Construct Your Message
The purpose of a brochure is to inform. And to do so effectively, the brochure should maximize its limited space while maximizing impact. Hence, one should have a clear idea of what has to be conveyed to the reader in order to write it simply and clearly.
Establish Your Success Metrics
A brochure design becomes effective if it achieves its objective. Therefore, it's incredibly crucial that the success metrics be clearly determined prior to brochure design. Some examples of success metrics are increased understanding of treatment methods and increased sales.
Set a Budget
Last but not least, consider your budget. This determines the size, quality, and quantity of your brochures. The larger and higher quality printing you use, the less you are able to print. Hence, it's important to find the right balance between quality and quantity.
Designing Your Medical Brochure To Match With Acrylic Holders
Once you have a clear idea of what your brochure should do and you've determined how much you have to spend to make them, it's time to put all your plans into action.
Remember Your Brand's Design Specifications
Brand recognition helps build trust and encourages sales. Hence, it's a good idea to be consistent with your use of brand logos, fonts, and color schemes. Doing so can only help further the impact of your brochure design.
Design with Readers in Mind
Not everyone understands things in the same way. Thus, your medical brochure should be made to accommodate the target customer you've identified.
Whether it's targeted toward parents, adult patients, or children, you must speak their language, and utilize font sizing, word placement, and photos to your best advantage.
Pick Your Brochure Type
Brochures come in many forms, from single to multiple pages. Some of the most common are the z-fold, tri-fold, and half-fold.
The brochure type you should use must depend on the amount of information you wish to include. Each page of the brochure represents a different section, helping organize your content.
Gather Your Copy and Images
Make sure that you've prepared your copy and images prior to printing. Your copy should be formatted properly, and your images should be in the resolution that will appear in the best form of print.
Select the Best CTA
The call to action (CTA) is the key ingredient of the brochure in order to achieve its objective. Draft several CTAs and choose the one that is clear and easy to follow for the best results.
Reviewing and Printing Process
Once the planning and drafting of your medical brochure are done, it's time to do a final review before actually printing your brochures!
Assess Your Design
Before printing your brochure, take another look at your design. Put yourself in your audience's shoes. Will you be able to understand the brochure? Does the CTA make you want to take action? If the answer is no, then it's a good sign to revisit the planning and design process again.
Select a Printer
There are plenty of brochure printers around today, offering various packages and payment terms. Find a printing service that agrees to print a sample, follows your requests to a tee, offers their opinion when necessary, meets deadlines, and last but not least, fits your budget.
Examine Print Options
With so many medical brochure printers in the market, do not just choose one and go with it. Go over various printers and check out their packages, inquire about their printing schedules, and check out customer reviews to give you a better picture of the quality of service they offer. At the end of the day, you shouldn't settle for ok, when you can have the best!
Frequently Asked Questions
Maximizing the impact of a medical brochure depends on display and placement as much as design and content!
Ask the leading acrylic brochure holder manufacturer in CA all you want to learn about medical brochures and brochure holders.
How do you make a good medical brochure?
A good medical brochure is one that represents its brand, communicates its message clearly to the target customer, and encourages the reader to act based on the brochure's objective.
How do you structure a brochure?
Having a visible and understandable title in the front is key, as well as sectioning content and illustrations by utilizing the folds in a brochure to help make the information easier to digest.
What is the importance of a brochure?
A brochure is one of the many effective marketing strategies that help educate or guide existing and potential customers, so they may make a purchase, undergo treatment, or follow a prescribed action.
Display Your Brochure Today!
Brochures are marketing materials that help educate, guide, convert people, and reach a wider audience. But they can't do their job if they can't even reach your target market.
Create effective medical brochure designs and display them in key locations with Display and Holders! We're an acrylic brochure holder manufacturer, offering brochure holders, brochure stands, and brochure racks to help your brochure reach its intended audience to increase awareness or improve sales. For your ultimate guide. medical brochure design services, and to purchase bulk brochure holders, contact our team at Displays and Holders today!
