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Tips for Selecting The Right In-Store Signs and Displays for Your Retail Business

Friday, September 7, 2018 9:18:00 AM America/Los_Angeles

sign holdersFor your in-store signage and display, you may want to get a few things right in order to reap the full benefits from the traffic flow into your store. Your in-store signage could spell a successful marketing strategy or be a source of confusion for new customers if done the wrong way.

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Posted By Dawnna Aaron

How to Make a Big Impact With Small Retail Signs

Saturday, July 8, 2017 1:20:36 AM America/Los_Angeles

In the marketing world, many people believe that big is good and bigger is better. This arms race approach to advertising has resulted in many business owners assuming that small signage and brochures just isn’t worth the investment. After all, who will ever notice it?

 

The reality, on the other hand, is that small signage works. From classified ads to digital banners and search adverts, marketing channels that most people think of as “small time” can result in a huge amount of leads, sales and revenue.

 

Things are no different inside a retail store, where small signs and notices can often have a far greater impact than their bigger counterparts.

 

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Posted By Dawnna Aaron

Sign Holders for High ROI Optimizations of In-Store Displays

Thursday, May 18, 2017 8:04:02 AM America/Los_Angeles

Sign Holder

4 Simple, High ROI Optimizations for Your In-Store Signage

Great in-store signs grab a customer's’ attention and motivate them to take action. While some retailers have mastered the art of in-store signage, others use signs that are ineffective at best and hurtful to their visitor-to-customer conversion rate at worst.

Luckily, it’s surprisingly easy to change your signs from ineffective and uncompelling to highly effective. In fact, all that’s often required are a few small changes to the way your signage is designed, worded and positioned.

Below, we’ve shared four simple but highly effective optimizations you can make to your in-store retail signage to capture more attention from shoppers, generate more interest in your products and offers, and convert more visitors into high-value customers.

Give customers a reason to buy

One of the easiest ways to improve the return on investment you get from your in-store signage is to change your copy from giving customers information about a specific product or service to giving them a reason to buy.

For example, if you own a bakery and cake store, an informational sign would read something like “our cakes are made using 100% natural ingredients.” Signage built around a reason to buy your product would instead say “Surprise him/her with our 100% natural baked goods.”

The difference is small but significant. Instead of giving customers information about a product, you give them both information and a reason to buy your product. This tiny change in wording is often all it takes to transform an ineffective sign into a major source of revenue.

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Posted By Dawnna Aaron

Acrylic Plastic vs PETG Sign Holders: What's the Difference?

Monday, July 25, 2016 8:04:00 AM America/Los_Angeles

Clear Premium Acrylic Sign HolderWhen you buy sign holders or other display holders for your retail business, you have a variety of options to choose from. One of the most important decisions you’ll make is the material used to manufacture your sign and display holders.

Most of our products are available in three materials. Today, we’ll compare two popular material options: clear premium acrylic, and clear extra strength PETG.

Clear Premium Acrylic

Clear premium acrylic is a high quality material that’s ideal for sign holders and other items that will be used in busy, high-traffic areas.

Compared to other materials, such as styrene, clear premium acrylic has several strengths. It’s less rigid and more flexible than styrene, letting it absorb impacts (such as falling to the ground from atop a table or countertop) without cracking or breaking.

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Posted By Christoper Aaron

What Type of Plastic Sign Holder is Best for Long-Term Use?

Friday, July 8, 2016 9:12:43 AM America/Los_Angeles

Plastic Sign Holder for Long-Term Use

One of the most important factors to consider when you’re shopping for plastic sign holders is long-term durability.

Sign holders come in a variety of materials and thicknesses, all of which have an impact on the cost of outfitting your retail store. By choosing wisely, you can buy sign holders that last for the long term, saving you from having to buy replacements due to wear and tear.

In this guide, we’ll look at the factors that affect the durability of sign holders, as well as the best materials for durable, long-lasting sign holders. Let’s begin by looking at material thickness and the effect that this has on sign holder durability.

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Posted By Christopher Aaron

Thickness of Material for Sign Holders: Does it Matter?

Tuesday, July 5, 2016 8:49:51 AM America/Los_Angeles

Materials for Sign HoldersA variety of factors can affect the cost of retail signage for your store. The type of sign holders you purchase, the design and print quality of your display signage, and even the material you select for your sign holders.

One factor that plays a role in determining how much your signage will cost of the thickness and type of material you choose for your signage holders. Thicker sign holders are more expensive than thin sign holders, creating an additional cost for your retail business.

Is this cost worth it? Does material thickness really matter? The material thickness you choose for your retail signage actually has more of an impact than you might think, especially if you’re buying signage for use in high-traffic areas of your store.

Material thickness and quality

As a general rule, the thicker the material you choose for your retail sign holders, the higher the quality will be. Thicker materials are more solid and durable than thin sign holders, giving each sign more weight and a greater ability to withstand bumps, scratches and falls.

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Posted By Christopher Aaron
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