You’ve just opened your café or restaurant, and you’re ready to start using signage to promote your specials and market your menu items. Which signs should you start with, and where is the best place to display them within your space?

The above question is a common one for restaurateurs and café owners. Signage can play an important role in helping you motivate customers to choose certain items and spend money in your restaurant. However, it needs to be used strategically to be effective.

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