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How to Maintain Your Acrylic Displays and Holders

Tuesday, April 28, 2020 7:00:00 AM America/Los_Angeles

Acrylic sign and brochure holders are a simple way to display marketing materials and products that catch customers’ attention. Like any material though, acrylic can get dusty or damaged over time. Thankfully, it is also incredibly easy to polish and repair!

Budget will also never be a problem if you are using well-maintained acrylic frames - which tend to be very affordable. Ensuring your acrylic displays are well-taken care of will keep them in perfect condition, meaning they will hardly ever need replacing.

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Posted By Dawnna Aaron

Should You Include Your Product or Service’s Price in Your Brochure?

Thursday, January 22, 2015 12:00:00 AM America/Los_Angeles

Product or Service’s Price in Your Brochure designIt’s a question marketers have struggled to answer for decades: Should you include your product or service’s price in your advertising, or should you leave it for people to find out after they express an interest in what you’re selling?

Pricing can have a huge psychological impact on consumers, and it can, in turn, have a big impact on the effects of your brochures, signs and other marketing materials. A listed price can improve results sometimes; in other situations, it can ruin them.

In this guide, we’ll share four factors to consider when it comes to including pricing in your brochures, literature displays, signs, advertisements and other marketing materials to help you get the most from your campaign.

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Posted By Christopher Aaron

B2B vs. B2C Brochure Design: 4 Key Differences to Keep in Mind

Monday, January 19, 2015 12:00:00 AM America/Los_Angeles

 

B2B vs. B2C Brochure Design ideasA great deal of brochure design advice is generic – tips about layout, font choice and color with little in mind about the primary purpose of a brochure itself: to generate either leads, sales or interest for the company.

There’s a world of difference between effective brochure design in B2B (business to business) and B2C (business to consumer) industries. Each requires a different type of approach, not just to product and copy, but to the design of the brochure itself.

Ignoring these differences and applying B2B design principles to a B2C brochure, or vice versa, can have disastrous consequences for your marketing campaign’s return on investment and results.
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Posted By Christopher Aaron

Branding Basics: 4 Ways to Match Your Brand to Your Company’s Values

Thursday, January 15, 2015 12:00:00 AM America/Los_Angeles

 

Branding BasicsOne of the hardest aspects of branding is working out how to build a brand that does more than just attract attention, but one that stands out while representing the core values that your business holds.

All of the world’s most successful brands have represented a value of the company they were designed for. Apple’s iconic Think Different branding showcased its open, creative nature. Nike’s Just Do It spoke to its dedication to sporting excellence.

Even companies that most people don’t think of as focusing heavily on branding are deeply invested in their brand’s relation to their culture. Google’s simple logo acts as a statement to its focus on simple, functional, data-driven design and engineering.
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Posted By Christopher Aaron

Profitable Sign Design: 4 Ways to Improve Your Sign’s Response Rate

Monday, January 12, 2015 12:00:00 AM America/Los_Angeles

 

Ways to Improve Your Sign’s Response RateDesigning effective signs for your retail business is a valuable skill. While a massive number of businesses focus on being clever or funny in their advertising, it’s often the simplest and most direct of signs that produce the biggest amount of sales.

As consumers, we’re exposed to hundreds of marketing messages every day. Radio ads, online banners, search advertisements, billboards, sponsorships and hundreds of other marketing platforms each compete for our collective attention.

With so much competition for the attention of consumers, how can your business stand out? One of the most effective ways for retailers to stand out is by designing signage that attracts the attention of their target audience and inspires action.
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Posted By Christopher Aaron

5 Tips for Choosing Effective Stock Photos for Your Signs and Brochures

Thursday, January 8, 2015 12:00:00 AM America/Los_Angeles

 

Stock Photos for Your Signs and BrochuresChoosing stock photos for your company’s brochures, print advertisements and online content can be a challenge. With millions of images to choose from, often available for just a few dollars, which should you select to represent your brand?

Stock photos can range from excellent – many may perfectly capture your target audience or company values – to low quality or contrived. We’ve all seen generic corporate stock photos before, and most of us can spot them immediately.

Because of this, choosing the right stock photos for your company’s branding and marketing materials can have a huge impact on their efficacy. In this guide, we’ve shared five tips to help you choose effective stock photos for your branding.

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Posted By Christopher Aaron

How to Choose Great Fonts for Business Cards, Brochures and More

Monday, January 5, 2015 12:00:00 AM America/Los_Angeles

 

Great Fonts for Business Cards, BrochuresWhat design elements do you think have the greatest impact on your brand? While most business owners think of color as having the greatest effect on the way people perceive their business, the typefaces you use often have an even greater effect.

Choosing the right font can set your business apart from its competitors and give it an unforgettable visual identity. Choosing the wrong font, on the other hand, is one of the biggest branding mistakes your business can make.

From quirky fonts used to promote serious businesses to archaic fonts used in the high-tech sector, there have been plenty of font and business mismatches over the years.

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Posted By Christopher Aaron

Brochure Layout 101: From Intro to Call to Action

Friday, January 2, 2015 12:00:00 AM America/Los_Angeles

 

Brochure Layout 101Many business owners think of brochures as corporate documents explaining their business to people. This isn’t far from the truth, but it’s not on the bullseye either; a brochure is equal parts informational document and persuasive advertisement.

Just like the design of a banner ad or newspaper ad can affect its response rate, the design and layout of your company’s brochures can have a significant effect, either positive or negative, on their response rate and return on investment.

Structure your brochure right and you’ll gradually warm prospects up to your offer and generate responses. Structure it the wrong way and you’ll end up with very few convinced prospects and a great deal of lost attention.

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Posted By Christopher Aaron

Prestigious Signage: 4 Elements to Make Your Signage Look Trustworthy and Timeless

Friday, December 26, 2014 6:43:00 PM America/Los_Angeles

 

Elements to Make Your SignageWhat makes a sign, brochure or business card prestigious? We can often sense if a brand is prestigious and trustworthy within seconds of noticing its logo, without a deep understanding of its history or culture.
 
This is because certain design elements – from fonts to color schemes – are used by marketers and designers to make their brand look and feel more prestigious than its competitors.
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Posted By Christopher Aaron

4 Ways Color Can Affect Peoples Decision to Buy Your Product or Service

Tuesday, December 23, 2014 7:11:56 PM America/Los_Angeles

 

Color Can Affect Peoples DecisionWhile most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects.

Color is one of the most important aspects of visual design. It’s also one of the least understood and studied, with many designers preferring to focus on structure, lines and shapes, as well as other design elements.

Design can have a huge effect on how people perceive your products, your services, your brand and your business as a whole. In this blog post, we’ll share four ways how the colors used in your branding and marketing can affect people’s brand perception.

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Posted By Christopher Aaron
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Displays and Holders | 2535 W. Via Palma Avenue Anaheim, CA 92801 | Phone:714-527-1179