Is your retail store’s signage failing to attract the attention it should? Signs are great marketing tools when used correctly. However, the wrong design can often result in almost no response to your signage and little effect on your store’s revenue.

Signs are advertisements for your business, even if they’re located close to (or right outside) your store. Like any advertisements, they can be designed to enhance your brand or to produce an immediate, action-driven response.

In this blog post, we’ll share four design tips that you can use to give your signs the highest possible response rate, leading to more foot traffic, more attention in your area and, most importantly, more sales for your business.

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