Should businesses consider brochure holders and sign holders things of the past as we continue to embrace the new normal?

Don’t be too quick to deny the convenience, practicality, and effectiveness of these advertising strategies as you seek to boost connections with audiences in the time of COVID-19.

While it’s true that so much of today’s marketing involves digital marketing platforms, the pandemic still fuels a need for traditional print media. A survey by B2B news and how-to website the Manifest shows that an estimated 63% or two-thirds of small businesses across the U.S. still use traditional marketing to touch base with and engage consumers. 

Ways to Use Traditional Advertising in the New Normal 

Every business should prioritize the health and safety of everyone. But that doesn’t mean that businesses should altogether drop all efforts to leverage offline techniques to market their products and services.

You don’t have to stick with sign twirlers, exhibition booths, and prop up stands that require a lot of manpower. Here’s how you can use both digital and traditional media to attract target audiences and up the brand recall value — all while keeping stakeholders safe and protected against the threats of any viral disease.

Use Brochures and Flyers to Convert Prospects

Yes, these two print materials never go out of style. Not only do flyers and brochures get the word out fast and deliver a warm and welcoming message for your business, but they can also help you present your story in a more compelling and visually appealing way.

With design and color schemes that highlight your brand, these flexible marketing tools can do wonders for your business especially when you want to promote a new product or service or want to showcase your brand during an event.

And since the times call for social distancing, why not go for mailing your brochures and flyers out or putting them through consumers’ letterboxes? That way, they’ll be able to know more about your business and its offerings in the comfort of their homes.

The lockdown is also a great opportunity to revamp your brochures and flyers and have a lot of copies printed. By the time all restrictions are lifted, you’ll be ready to distribute marketing material and make your business shine in the eyes of your audiences in no time.

Brochure and Sign Holders for Displaying Your Flyers

No need to worry if you want to take your brochures outdoors even during a pandemic. Brochure holders are safe options that will not only protect the content of your brochure from the harsh natural elements but also go a long way towards preventing the spread of virus or disease.

Whether you’re looking to display your brochures on the walls of hallways, lobbies, and entrances, in vertically tiered pockets or trays, or at point of sale counters, Displays & Holders has got you covered.

Browse through our selection of stylish and functional brochure and sign holders that enable you to organize your promotional literature in the best way possible.

With brochure holders that perfectly complement your marketing materials, you’ll have curious prospects turn into returning consumers in a flash.

Grab Consumers’ Attention with Signage, Posters, Billboards

Nothing quite like a striking poster or billboard or bold signage to get people off the street and entice them into your brand. These promotional materials make all the difference for brick and mortar businesses.

Eye-catching signs boost your brand awareness and sales in the most efficient ways possible—from increasing your visibility through 24-hour marketing, introducing new products and services, advertising special deals and events, and drawing traffic to your door.

Make your business stand out from the competition through simple, straightforward signs that convey your message and earn the interest and trust of your target audiences. Well-thought-out business signs are those that excite and intrigue potential consumers through catchy phrases and quotes and impressive imagery.

Signs Help Your Business Build Online and Offline Presence

Custom signs also help bridge your business’s online and offline presence. Don’t forget to incorporate your business website, QR codes, or SMS shortcodes to encourage your audiences to connect with you online.

While you’re thinking of the most creative ways to make those signs work for your business, see to it that you also invest in reliable, durable, and safe sign holders. These versatile marketing tools work well to protect your investment, build your brand, and let more people know about your products or services round the clock.

Displays & Holders has all the high-impact solutions for sign holders that will best get your message across. No matter the location, size, shape, and material of your outdoor signage, we’ll work with you every step of the way to deliver the right sign holders for all your needs. 

Let us in on all the details and our team will customize the sign holder that matches your budget, requirements, and preferences. With us, you can expect nothing less than the highest-quality, reasonably priced, and bespoke sign holders that will effectively help you and your business strike a chord with customers.  

Take Your Branding Outside 

COVID-19 may not be going away anytime soon, but that doesn’t mean you shouldn’t ramp up your offline and online marketing efforts.

Taking a multichannel approach to advertising will help you raise awareness for your brand, engage more customers, and get the best of both the online and offline worlds.

Finding the right balance between rolling out digital and traditional media for your business will help you connect with your audience wherever they are. Getting ahead with printing promotional materials even during this tough time will put your business in the best position when life finally gets back to normal.

Count on us to be your trusted go-to partner for outdoor marketing materials that will help your business grow and thrive no matter the season. From brochure and sign holders to acrylic displays and more, we’ve got all that it takes to differentiate your brand and keep your business top of mind for consumers.

To find out more about what we can do for you, contact us at Displays & Holders today.