Feeling frustrated about how slow your business can get during the dreaded off-season? Don’t think that your only option is to just wait until the next peak season comes around again. Why not use this downtime to improve your marketing strategy by utilizing brochure holders and keeping your brand on top of people’s minds all year long?

Ways To Boost Your Brand Awareness During The Off-Season

Whether you’re using customized brochure holders and sign holders to create that great impression or are revamping your digital platforms to showcase remarkable content, there’s always something you can do for your business to keep customers engaged and even buying no matter the season.

Here are some tips to help you combine and balance your online and offline marketing efforts so your business keeps a strong and personal connection with your customers all year round. 

Educate Your Customers and Give in to their Wants

What better way to make the most out of the off-season than to let your consumers know more about your products and services and also find out your offerings that your audiences frequently ask for but don’t often get?

Pique the interest of your target audiences by showing them how your business can provide exceptional value. Brochures are powerful marketing tools for conveying your message in creative and exciting ways.

Think of it as a workshop that offers knowledge and practical experience but in the form of promotional literature that your prospects can read and explore anytime they want. Try to highlight the unique features of your products and services and let consumers know how they provide tried and tested solutions for various needs.

You can choose to send the brochures out via post or email or display your full-color brochures at high foot traffic areas. With brochures that flaunt your brand design and a simple, straightforward call-to-action (CTA), you’ll be able to convert prospects into returning customers even during the off-season.

And while you’re coming up with brochures to share your unique story, don’t forget to invest in brochure holders that will organize and protect your investment. Let Displays & Holders guide you through a wide array of countertop and wall-mounted brochure holders that will boost your branding and get your business noticed in no time.

We’ll help you choose from a variety of sizes, colors, and styles and create the most innovative and inexpensive displays that enable you to advertise your products and services every day of the week, 24/7.

Whether you’re going for accessible and portable tabletop holders or want to make a statement in lobbies, hallways, and entrances through wall-mounted displays, we’ve got the right materials and displays that match your needs and preferences.

Generate Hype

Just because it’s off-season doesn’t mean you can’t get more people excited about your business. Use the time wisely by capitalizing on brand promotions, special sales, giveaways, and contests to get your audiences talking about your business in the most positive ways possible.

Think of creative ways to offer unique experiences for your consumers. Find out the kinds of contests and promotions that they would likely be interested in and make sure to offer great prizes that will make it fun and worthwhile for them to join or compete.

Simple and eye-catching signs and banners are surefire offline marketing strategies that will turn heads quickly and shake things up a bit for your business. Go viral with bold, creative, and funny outdoor signs that will grab the attention of anyone walking down the streets. 

Maximize Outdoor Signs

When it comes to outdoor signs, make sure that your message is straightforward, your imagery is stunning, and your purpose is specific. Don’t be afraid to experiment with bright and contrasting colors that make your signs pop out while staying true to your brand’s theme.

It’s also good practice to always feature your website or QR code on your business signs and banners so consumers have an easy way to connect with you online and find out more about your products and services.

There’s no better way to display your signs and banners than easy-to-clean and versatile sign holders that stand the test of time. Displays & Holders has got you covered with the finest selection of sign holders that will keep your advertising materials safe and protected so they continue to do a great job of improving your bottom line.

Mix and match different designs and base configurations and customize your sign holders to suit your needs.

No matter how extensive your requirements may be, our team has all the experience and expertise to deliver custom sign holders that will get your message across and keep people talking about your business during the slow season.

Offer Promotions and Special Deals

Engaging the local community should be among your top priorities during the off-season. Don’t know what to do with that leftover inventory that would not be included in the next sales season? Why not hold a flash or blowout sale for your local customers to clear out your merchandise?

You don’t have to go overboard with your special promotions and limited-time offers. Just make it interesting and exciting enough to spark spending even without the in-season crowds.

Promoting early payment specials and discounts is also another way to keep revenue coming during the off-season. Appeal directly to your local consumers and drive traffic to your offline and online stores. 

Ramp Up Marketing Efforts for the Next Busy Season

Use your downtime during the off-season to build an exciting marketing plan in the run-up to the high season. Evaluate what has been working and what has not and set new goals for your advertising activities.

Stay ahead of your competitors by thinking outside the box and maximizing every opportunity to improve your branding.

Keep that growth mindset and stay productive by using off-season marketing to boost your sales and profits. Don’t hesitate to contact our team at Displays & Holders who can provide the support you need to take your marketing materials to new heights.

We’re excited to take on projects of all scopes and sizes! To get started, contact us at Displays & Holders today.