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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

What Should You Give to Prospects That Visit Your Trade Show Booth?

Christopher Aaron - Monday, February 08, 2016

Trade Show BrochuresWhen you attend a trade show, what do you take home with you? As a prospective customer, visiting a trade show often results in massive amounts of free gifts, from branded pens and pencils to t-shirts, towels, hats and more.

It’s called swag – stuff we all get – and it’s a huge part of trade show marketing. In a large variety of industries, companies hand out branded items en masse to anyone with even the slightest interest in their products or services.

Swag is a major part of trade show marketing, but is it really effective? If giving out free merchandise does help build brand loyalty and generate leads, which items are the most effective?

Below, we’ve listed three items that your company should give to prospects at trade shows. From office items to marketing materials, read on to learn what you should prioritize at your next trade show for the optimal post-event ROI. Read More

How to Create and Promote Evergreen Trade Show Brochures

Christopher Aaron - Thursday, February 04, 2016

When a prospect takes a brochure from your trade show stand, where do you think it ends up? Most brochures – or at least the compelling, engaging ones – aren’t used immediately. Instead, they sit inside offices and cubicles for months, often years.

In the business-to-business world, it’s not uncommon for a brochure received from a trade show to sit inside a “suppliers” file for years, only to be pulled out and used as the basis of an inquiry call in the future.

Because brochures often sit for so long between being received and being used by a prospect, it’s essential that your brochure has copy that’s evergreen – copy that has just as much relevance six months or two years from now as it does today.

The more evergreen your copy is, the longer the window of effectiveness each and every trade show brochure you hand out has. Below, we’ve provided three tips to help you write evergreen, continually effective copy for your brochures. Read More

Are Your Trade Show Signs Attracting the Attention They Could?

Christopher Aaron - Monday, February 01, 2016

Trade Show SignageDoes your company stand out when it attends a trade show? Trade shows are great marketing opportunities for B2B companies, but they’re also extremely competitive environments where standing out can make or break your event’s ROI.

One of the keys to standing out at a trade show is a great booth design. From signs to your booth’s layout, a variety of factors go into creating a booth that stands out from its competitors and attracts massive amounts of attention.

Below, we’ve shared four ideas to help you take care of the signage aspect of your trade show booth. From punchy headlines to high-contrast color choices, read on and discover how you can make your trade show booth’s signage more effective. Read More

Creating Event Signs 101: How to Develop a Simple, Effective Message

Christopher Aaron - Thursday, January 28, 2016

Have you ever looked at a sign and been totally interested in the product or service it was advertising? Very rarely do advertisements “connect” and have an immediate effective, but when they do, it’s a vivid and memorable one.

Signage is a powerful marketing medium for any business. While most people think of retail when they hear the word “signage,” signs can also be massively effective in a trade show or corporate event environment.

Is your company planning to attend a trade show, conference or other event? Apply the four principles below to create highly effective event signs that attract attention, create interest and generate amazing results for your business. Read More

4 Ways to Design Brochures and Guides for Events That Suit Your Brand

Christopher Aaron - Monday, January 25, 2016

Does your company have an event coming up? Whether you’re showcasing a recent product or service at a trade show or just attending an industry conference, having great brochure can set your business apart from its competitors.

From closing new deals to increasing interest in your business, brochures are highly valuable marketing assets. Likewise, guides and detailed white papers can be hugely effective marketing tools for your business, especially in the B2B world.

Are you interested in designing more effective and profitable brochures and guides for your business? Read on to discover four ways to design brochures and guides to help your business stand out at events such as trade shows and conferences. Read More

Menu Readability: Fonts and Sizes to Make Your Restaurant Menu Easy to Read

Christopher Aaron - Thursday, January 21, 2016

Have you ever encountered a restaurant menu that was wonderfully beautiful but extremely difficult to read? Many restaurant owners make the mistake of creating menus that are stylish and beautiful, but challenging for diners to read through.

From dish names that are only printed in a foreign language to frilly, script text in a tiny font size, the list of restaurant menu issues most designers can identify is very long. Luckily, it’s also a list of issues that are relatively easy to revise and fix.

Below, we’ve listed four tips that you can use to make your restaurant’s menu far easier for diners and customers to read, resulting in shorter wait periods as diners think up their orders and a higher amount of revenue per table for your restaurant. Read More

5 Tips for Designing a Brochure That Stands Out at Your Next Event

Christopher Aaron - Monday, January 18, 2016

Brochure holder trade showDoes your brochure really do an effective job of selling your company’s products or services? Many brochures look great and feel professional, but fall flat at selling the specific product or service their company offers.

The goal of any brochure isn’t just to look good – it’s to catch people’s eyes, generate attention and create results. From leads to sales, brochures are all about results, and a brochure that can’t generate results has very little value for a business.

Below, we’ve listed five simple but effective tips to help you design a brochure that stands out and generates results at your next event. Apply one, two or all of them to make sure your next trade show, product demo or other event is a success. Read More

How to Use Brochure Holders as Part of a Trade Show Exhibit

Christopher Aaron - Thursday, January 14, 2016

Your next trade show is rapidly approaching. Is your company ready? Trade shows are fantastic opportunities to market your company to an interested audience – one that’s closely linked to your industry or field.

Like any other marketing opportunity, trade shows can be both extremely profitable or highly ineffective. The key to achieving a great ROI from a trade show is ensuring that your business is prepared and ready in advance with great marketing materials.

One of the key marketing materials for any business exhibiting at a trade show is an excellent brochure. Below, we’ve shared four ways that you can use brochures and brochure holders to achieve a positive ROI from your next trade show. Read More

4 Tips to Design Beautiful Documents for Your B2B Business

Christopher Aaron - Monday, January 04, 2016

How much time have you invested in your business’s corporate identity? The way your business presents itself to prospective customers, clients and partners has a significant effect on its results.

From the logo your business uses to its choice of fonts, your business cards to your brochures, the documents you use to market your B2B business can say a surprising amount about your brand and affect the way prospects view your business.

Great looking documents can make your business stand out and look the best among its competitors. Cheap, poorly made documents, on the other hand, can hurt even an esteemed business and affect its ability to close deals and bring in new customers.

Design matters, even when it comes to simple business documents. Below, we have listed dour simple tips that you can use to design beautiful documents that set your B2B business apart and help you win new customers and close new deals. Read More

How to Design Exciting, Interesting Signs for a "Boring" Business

Christopher Aaron - Friday, January 01, 2016

One of the most challenging aspects of marketing can be making your business look and feel interesting. People naturally pay attention to the interesting the unique, and if your business doesn’t naturally inspire attention, it can be very difficult to market.

Many business owners keep their marketing – from retail signage to direct mail – as simple and generic as possible, fearing that their business is too bland and boring to differentiate through unique and interesting branding.

The reality, however, is that almost any business can be made more interesting with the right design, copy, and strategy. In fact, many of the world’s most interesting and celebrated businesses are the result of deliberate marketing and design efforts.

Below, we’ve listed three techniques that you can use to create engaging, interesting and unique retail signage for your business, even if you feel that your business isn’t an interesting or exciting brand. Read More


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