Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.
In the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure. Read More
Color plays a huge role in marketing and perception. The right color can make your brand stand out from its competitors and position your business as creative, sleek, traditional, trustworthy or any of hundreds of other qualities.
The wrong color, on the other hand, can have a negative effect on your company’s image and set it apart not as an exceptional brand, but as one that consumers will likely avoid.
Marketers often engage in color mismatch – the choice of a color that, while great for another industry, simply doesn’t suit their product or service. This can lead to clashes between the perception of a brand or product and reality. Read More
While design plays a huge role in print marketing, it’s often the choice of words that you use in your advertising that determines whether it’s a successful and profitable campaign or a costly failure.
From descriptive words to action words, certain words and phrases can have a huge impact on the influence of your advertising. They can inspire people to take instant action, ease their fears or confirm your product’s value.
Including these words in your marketing can make a huge difference. A single word is often the difference between a successful campaign and one that, while good, just fails to make the right impact.
In this guide, we’ve listed 10 of the most powerful and effective “action words” that you can use in your print marketing. From brochures to direct mail sales letters, put these 10 powerful and highly effective words to the test in your next campaign. Read More
From designer handbags to high-performance sports cars, expensive items require a significantly different marketing approach to their less expensive, less luxurious and less exclusive counterparts.
While the fundamentals of marketing are largely the same for any type of product, it requires a different approach to successfully sell high-ticket items than commodities or standard consumer goods.
From selling the experience rather than the product itself to never mentioning price, we’ve put together a list of four effective tips and techniques for creating brochures for high-ticket, luxury items. Read More
A great business card can make a huge difference to your sales team’s success. From standing out from the crowd and making prospects take notice to building authority and prestige for your brand, a good business card can have a huge range of effects.
Despite this, business cards are often the one aspect of corporate branding that get the least amount of attention. Entrepreneurs and designers will obsess over logos, taglines and other visual identity, only to neglect their business card’s design.
When designed effectively, a business card communicates your position within your company, your company’s purpose and gives prospects and potential partners the information they need to get in touch with you.
When designed poorly, a business card can cause you to stand out for all the wrong reasons, from giving your business an unprofessional image to branding your firm as something that it simply isn’t.
In this guide, we’ll share five essential elements to include in your business card, from different contact options to typefaces. Read on to discover what goes into a perfect, results-driven business card. Read More
Creating the perfect brochure for your business can be difficult, with a wide range of different factors to consider. From color to copy, working out what to include – and what to exclude – can be a challenging, time-consuming process.
The ideal information and design elements for your brochure can vary based on the type of product or service your selling, your target audience and your overall sales and marketing strategy.
Direct sales can demand an information-rich brochure packed with persuasive and informative copy, while a long sales process (such as those seen in B2B) can often require a different, less direct approach.
In this guide, we’ll share four tips, tactics and techniques to help you work out what information and design elements to include and exclude in your brochure to achieve the maximum response rate. Read More