Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

5 Elements of a Business Card That Generate Sales Leads 

Christopher Aaron - Thursday, September 03, 2015

Business Card DisplayBusiness cards are fantastic marketing tools, but many business owners ignore them in favor of marketing methods. For B2B businesses, few tools will help close deals as much as a highly effective business card.

Despite the incredible effectiveness of business cards, many business owners treat their business cards as simple contact tools – cards that list their phone number or email address with very little more.

With the right combination of design and content, your business card can be more than just a tool for sharing your communication information – it can be a marketing asset that brings in new customers and clients for your business.

Read on to discover the five elements of a successful business card that separate it from the rest, cause it to bring in a massive amount of sales leads and turn it into a powerful marketing asset for its owner. Read More

5 Ways to Encourage Prospects to Take Your Brochures & Business Cards

Christopher Aaron - Tuesday, September 01, 2015

Business cards and brochuresIn the hands of your target audience, a business card or brochure can be a powerful marketing tool. Business cards and brochures alike can reignite a prospect’s interest in your business, strengthen your brand and even close lucrative deals.

Unfortunately, however, getting your business’s marketing materials into the right person’s hand can be significantly more challenging than you’d think, especially if it’s something you’d like to do en masse.

Luckily, there are solutions available to make your business’s marketing materials more appealing to prospective customers. Read on to learn five ways to encourage prospects to take your brochures, business cards and other marketing items. Read More

How to Write Great Headlines for Signs, Brochures and Menus

Christopher Aaron - Thursday, August 27, 2015

Sign HoldersIs your retail signage not achieving the positive effect on sales you’d hoped for? It’s far from uncommon for signage that seems perfect to fall flat, whether it’s due to an ineffective message or a color scheme that causes it to blend into the background.

One of the most common reasons for the failure of a corporate signage campaign is an ineffective, unengaging headline. The headline is the first part of your brochure, sign or menu that people will read, so it’s important to make sure it’s bulletproof.

From understanding your audience’s needs to clearly communicating the value of your product, service or offer, a great headline needs to achieve several things at once – something that many marketers struggle to do.

If you’re interested in improving the results of your retail signage or brochures, enhancing sales and revenue in your retail store and vastly increasing customer engagement, read on to learn how to write great direct marketing headlines. Read More

Should You Mount Your Brochure Holder on a Wall or a Counter? 

Christopher Aaron - Tuesday, August 25, 2015

Wall-mounted brochure holderDoes your business market its products and services using brochures? An effective brochure can produce a large quantity of sales or leads for your business, making it an important goal to ensure that your brochures get into prospects’ hands.

One of the most effective ways to give out brochures is by placing your brochures in a brochure holder. This puts your brochures right in front of prospects as they shop in your retail store, visit your trade show booth or dine in your restaurant.

But where should your business mount its brochure holders? Is it better to place a brochure holder on the counter, where it’s visible to most customers, or mount it on the wall, where it’s out of the way and easier to reach?

Read on to learn about the advantages and disadvantages of mounting a brochure holder on the counter or on the wall, as well as the most effective option for your business. Read More

How to Design a Donation Box That Gets Noticed

Christopher Aaron - Thursday, August 20, 2015

Donation BoxFrom café counters to public spaces, donation boxes can generate revenue for your charity or nonprofit organization in a huge range of spaces – provided they have an effective, eye-catching and engaging design.

Most people encounter a wide range of donation and tip boxes throughout their day, ignoring most and donating money to the few that catch their attention and present a persuasive, engaging and effective message.

Below are four simple but effective tips that you can use to make your donation box one of the engaging, effective few. Try one, two, three or all four to help increase the amount of donations your box receives and improve your nonprofit’s funding. Read More

Are Your Brochures as Effective as They Could Be?

Christopher Aaron - Tuesday, August 18, 2015

Effective BrochureMost businesses, from retailers to service companies, have a wide range of direct marketing channels available. From direct mail to cold calling, each direct channel can be used to generate revenue, increase sales and strengthen your brand. 

Brochures are a powerful marketing channel that are often forgotten in favor of more popular options. For retailers and service businesses alike, they can be an immensely effective marketing tool when used correctly. 

Are your business’s brochures as effective as they could be? Read on to discover four questions that you should ask yourself before printing any brochure to make sure its impact on your sales will be as positive as possible.
 Read More

5 Elements of a Successful Trade Show Brochure

Christopher Aaron - Thursday, August 13, 2015

Trade Show BrochureWith the right combination of a great booth, a talented sales team and a fantastic brochure, your business can generate a huge amount of sales from each and every trade show it attends.

Trade shows are a relatively expensive marketing channel, with large initial costs for your business. There’s the cost of renting floor space, designing and building a booth, training your sales team and giving away free marketing materials. Read More

5 Ways to Get the Biggest Effect on Sales From a Small Retail Sign

Christopher Aaron - Thursday, July 30, 2015

Small Retail SignageFor many marketers, the trope “bigger is better” is more than a useful idea – it’s the guiding principle behind every campaign. While big signage is usually more effective for catching attention than small signage, it’s not always the best choice.

A strategically designed small sign with the right message, when used properly, can often outperform its significantly larger counterparts and generate a huge volume of foot traffic, leads and sales for your retail business.

 Read More

Sign Design 101 for Youth Brands That Want to Stand Out

Christopher Aaron - Monday, July 27, 2015

Sign DesignOne of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience.

If your retail store targets a young audience and wants to brand itself as a place for younger people, adapting your signage is a great way to attract a new audience and stand out from the crowd.

The four tips below range from easy to implement to slightly more complicated but amazingly effective. If your business targets a Millennial audience, try implementing one, two or all four of them for better marketing results. Read More

Consistent Design 101: How to Design for Signage, Print, TV and Digital

Christopher Aaron - Thursday, July 23, 2015

Consistent Signage DesignHow integrated are your retail business’s marketing campaigns? When you deliver a consistent, easily recognizable marketing message and look on a range of platforms, people will rapidly become more aware of your business.

Integrated marketing is the practice of using an integrated look and message – for example, a single color scheme and value proposition – on a wide range of different marketing channels, from print media to online display ads and retail signage.

The more consistent your message is, the greater the synergy between channels and the bigger the results for your business. Read on to learn how to create consistently effective advertising and signage for any marketing channel. Read More

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