Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

How to Choose the Right Size Signage for Your Café, Restaurant or Retail Store

Christopher Aaron - Tuesday, May 26, 2015

Does your retail store need effective signage? Signage can be the difference between a successful store that’s rarely without customers and a store that, despite its great location, is rarely full.

The type of signage you choose for your retail store can have a huge impact on how many customers it attracts and how much revenue it generates. Because of this, it’s important to carefully consider any signage you plan to install.

Retail signage comes in many forms, from bright and highly visible signs to smaller, more subtle signs. From design elements and color schemes to size, there are a wide variety of factors to consider when choosing a sign for your retail store.

If you’re just getting started in retail and need help choosing the right size of sign to install in and around your store, read on for four simple and effective techniques to help you determine which size of sign is best. Read More

How to Use Table Tents to Increase Sales and Revenue for Your Restaurant

Christopher Aaron - Friday, May 22, 2015

What’s the key to increasing your restaurant’s revenue? For some restaurateurs, the best way to increase revenue is to increase the number of customers that visit their restaurant. For others, it’s to increase pricing while serving the same people.

For others, the best way to increase restaurant revenue is to focus on getting more – both in terms of revenue and total orders – from the customers that already dine in their restaurant or café.

Increasing your per-customer revenue is one of the best ways to increase the total amount your restaurant earns. It’s also possible without raising your prices, which can often reduce the amount of people that visit your restaurant.

There are several ways to increase your average per-customer spend, but one of the best ways it through table tents. Effective use of on-table marketing materials can be all that’s required to significantly increase your restaurant’s total earnings.

In this blog post, we’ll share three simple but effective ways that you can increase the amount of revenue your restaurant or café generates using on-table marketing materials and table tents. Read More

How Much Signage is Too Much? How to Market Without Annoying Customers

Christopher Aaron - Monday, May 18, 2015

One of the most important aspects of effective marketing is balance. Highly effective marketing campaigns strike a balance between being too focused and frequent, and being so infrequent that prospective customers fail to notice.

When it comes to retail signage, balance is more important than ever. Use too many signs in your retail store and you’ll irritate and annoy customers. Use too few and it could significantly affect your revenue and sales results.

Balancing too much signage versus too little signage is something that many retail marketers struggle with. It’s hard to assess how much is the right amount when it’s your store you’re working on, especially as a business owners instead of a customer.

Luckily, it’s not impossible to work out the right amount of signage to use in a retail environment. Below, we’ve listed three simple strategies that you can use to find the perfect balance of signage that creates results but not annoyances for customers. Read More

Creating an Identity: How to Use Your Corporate Identity in Your Signage

Christopher Aaron - Wednesday, May 13, 2015

What is your company’s identity? Creating a strong and effective corporate identity is one of the most important aspects of effective marketing, especially for companies that depend on the power of their brand to reach and acquire new customers.

Your corporate identity not only plays a role in helping customers remember your brand – it also works as an image of your company’s values and ideals that affects your employees, managers and owners.

A powerful corporate identity can set your company apart from its competitors and make its marketing efforts stand out. This can mean significantly better results from your marketing efforts, whether they’re in the form of signage or direct mail.

Many marketers struggle to effectively implement their corporate identity as part of their retail signage. In this guide, we’ll share three simple techniques to develop and strengthen your corporate identity through retail signage. Read More

How to Integrate Your Signage, Direct Mail and Brochures For a Consistent Message

Christopher Aaron - Friday, May 08, 2015

How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage.

Integrating all of the marketing channels your business uses into a single, consistent message is one of the most effective ways to increase your response rate and get far more from your marketing budget.

If your business is currently using different graphics, headlines and copy for every different marketing platform it uses, it’s missing out on a powerful synergy that is only possible through integrated marketing.

In this guide, we’ll share four simple, effective and actionable ways that you can give each and every marketing platform your business uses a message that’s consistent, effective and designed to generate results. Read More

What Marketing Materials Should You Include on Your Restaurant’s Tables?

Christopher Aaron - Tuesday, May 05, 2015

The marketing materials you include on your café or restaurant’s tables can have a huge impact on the amount that each customer or group of customers spends each time they visit.

A bare table might look stylish, but it can often reduce the average customer’s total spend and leave your restaurant at a financial disadvantage compared to a more full table with numerous different marketing materials.

One of the best ways to increase the amount of revenue your restaurant generates per customer is to include a variety of different marketing materials on each table, giving each customer a great range of dishes and dining options to choose from.

From drinks lists and menus to less straightforward ideas such as a list of the daily specials, read on to find out which five marketing materials you should include on your restaurant or café’s tables. Read More

5 Easy-to-Read Fonts That are Perfect for Signs, Menus and Brochures

Christopher Aaron - Saturday, May 02, 2015

One of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective. Read More

Designing for Action: 4 Elements That Help Your Signs Inspire Action

Christopher Aaron - Wednesday, April 29, 2015

When someone walks past your retail store and catches a glimpse of its sign, what type of impression do you want them to receive? Many businesses design signage with prestige or style in mind, all the while forgetting the value of action.

The primary goal of any retail signage is to encourage customers and prospective customers to take action, whether doing so means entering your store to browse, immediately buy a new product or simply to remember your store for later.

While many businesses prioritize other goals in their sign design, designing your retail signage for action will produce a measurable, sustainable increase in sales, revenue and popularity for your business.

Designing signs for action is remarkably simple once you’re familiar with the few elements of design that inspire action. Read on to discover four design elements to use in your signage if instant action is your goal. Read More

How to Design Effective Brochures and Signs for Expensive Products

Christopher Aaron - Saturday, April 25, 2015

Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price.

Design is one of the most important aspects of selling an expensive luxury good. The world’s most well known luxury brands and fashion houses dedicate a large amount of their advertising and marketing budgets to crafting stylish, effective designs.

If you’re creating a brochure, sign or any other marketing material for a high-end or luxury product, it’s important that you have a firm understanding of the aspects that make luxury marketing effective.

In this guide, we’ll share four tips, techniques and tactics that you can use to design and create signs, brochures, and other marketing materials that emphasize quality, exclusivity and luxury instead of the traditional marketing focuses. Read More

Psychological Pricing and More: 3 Simple Tips for Optimizing Your Menu

Christopher Aaron - Tuesday, April 21, 2015

You’ve walked into a restaurant and sat at your table. A waiter brings you a menu and you scan through it searching for a dish you like. What do you choose and why did you choose it?

This might sound like a sample exam question, but it’s a question everyone that sits down in a restaurant asks themselves every time they look over the menu. As such, it’s important that any restaurant owner makes the decision as easy as possible.

Through price psychology and effective design, it’s possible to make certain items on your menu look more appealing, expensive items seem less expensive and extra items like drinks and desserts go from optional to essential.

It’s also possible to determine the optimal price for certain items on your menu by understanding the basic price of ingredients and time, the price of restaurants that compete with you and the amount customers are willing to pay.

In this guide, we’ll share three simple but highly effective tips and techniques that you can use to optimize your menu for a higher per-table average spent, increased return customers and a more powerful brand for your restaurantRead More

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