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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

What Should You Give to Prospects That Visit Your Trade Show Booth?

Christopher Aaron - Monday, February 08, 2016

Trade Show BrochuresWhen you attend a trade show, what do you take home with you? As a prospective customer, visiting a trade show often results in massive amounts of free gifts, from branded pens and pencils to t-shirts, towels, hats and more.

It’s called swag – stuff we all get – and it’s a huge part of trade show marketing. In a large variety of industries, companies hand out branded items en masse to anyone with even the slightest interest in their products or services.

Swag is a major part of trade show marketing, but is it really effective? If giving out free merchandise does help build brand loyalty and generate leads, which items are the most effective?

Below, we’ve listed three items that your company should give to prospects at trade shows. From office items to marketing materials, read on to learn what you should prioritize at your next trade show for the optimal post-event ROI. Read More

How to Create and Promote Evergreen Trade Show Brochures

Christopher Aaron - Thursday, February 04, 2016

When a prospect takes a brochure from your trade show stand, where do you think it ends up? Most brochures – or at least the compelling, engaging ones – aren’t used immediately. Instead, they sit inside offices and cubicles for months, often years.

In the business-to-business world, it’s not uncommon for a brochure received from a trade show to sit inside a “suppliers” file for years, only to be pulled out and used as the basis of an inquiry call in the future.

Because brochures often sit for so long between being received and being used by a prospect, it’s essential that your brochure has copy that’s evergreen – copy that has just as much relevance six months or two years from now as it does today.

The more evergreen your copy is, the longer the window of effectiveness each and every trade show brochure you hand out has. Below, we’ve provided three tips to help you write evergreen, continually effective copy for your brochures. Read More

Creating Event Signs 101: How to Develop a Simple, Effective Message

Christopher Aaron - Thursday, January 28, 2016

Have you ever looked at a sign and been totally interested in the product or service it was advertising? Very rarely do advertisements “connect” and have an immediate effective, but when they do, it’s a vivid and memorable one.

Signage is a powerful marketing medium for any business. While most people think of retail when they hear the word “signage,” signs can also be massively effective in a trade show or corporate event environment.

Is your company planning to attend a trade show, conference or other event? Apply the four principles below to create highly effective event signs that attract attention, create interest and generate amazing results for your business. Read More

5 Low Budget Direct Marketing Ideas for Small, Growing Businesses

Christopher Aaron - Monday, December 07, 2015

Would you like to grow your small business’s sales? As a small business owner, one of the most challenging aspects of growing your business is fueling sales on a small budget that doesn’t allow you to afford traditional advertising.

TV, digital and print advertising can be massively effective, but it comes with large costs. Luckily, it’s possible to rapidly grow your business’s sales using simple direct marketing tactics that cost very little.

The five low-budget marketing ideas below are ideal for businesses that have little cash to spend and want to fuel a measurable, scalable increase in sales. If you’d like to grow your small business, give one, two, or all of them a try. Read More

Indie Design: 4 Tips to Make Your Business Look and Feel Small and Personal

Christopher Aaron - Monday, November 23, 2015

local businessWould you like to make your business feel smaller? While it can pay to appear big and powerful in business, there are some situations where you may benefit more from emphasizing your business’s lack of size.

From talking about your personalized service to emphasizing that you understand the challenges of small businesses, showing off your business’s lack of size can be a great way to market your business to other small businesses.

It can earn you new clients and contracts, win you loyalty from local customers and give your business a unique feel that larger businesses often lose as a result of their scale and size.

Making your business feel small can be difficult, particularly if it’s growing rapidly and no longer feels small organically. The four tips listed below can help you make use of design and copywriting to emphasize your business’s smallness. Read More

Direct Marketing on a Budget: What Type of Direct Marketing Campaign Offers the Best ROI?

Christopher Aaron - Thursday, November 19, 2015

direct marketingWould you like to increase your business’s sales on a budget? Direct marketing is a great way to generate leads and fuel sales without spending too much, giving your business a chance to grow even on the smallest of budgets.

But which type of direct marketing is most effective? A wide range of different direct marketing channels are available for today’s small businesses, from cold calling and email marketing to direct mail, print advertising and more.

Which method offers your business the best ROI? For most small businesses, direct mail – whether through letters, brochures or coupons – offers an ROI beyond that of other direct marketing channels.

Data from Target Marketing Magazine backs up the assertion that direct mail is the best ROI option for small businesses, offering a higher return on ad spend than the other commonly used direct marketing options. Here’s why: Read More

3 Simple But Effective Ways to Improve Your Signage's Response Rate

Christopher Aaron - Monday, November 16, 2015

Is your signage as effective as it could be? Retail signage can drive a steady steam of customers into your store, fueling sales and giving your business an audience that’s continually growing and growing over time.

That is, if your retail signage is designed and positioned effectively. Many businesses make the mistake of designing and creating retail signage that seems to be effective, but really does little to improve their bottom line.

From visibility to persuasiveness, a variety of factors go into creating retail signage that’s both visually appealing and effective. If you’d like to improve your signage to drive more sales, try the three simple but effective techniques listed below. Read More

3 Color Schemes You Should Never Use in Your Marketing Materials

Christopher Aaron - Monday, November 09, 2015

Color SchemesWhich colors do you use in your business’s marketing? Color can have a huge effect on the way people respond to your marketing efforts, from helping you attract the right amount of attention to presenting your brand in the right way.

Choosing the right colors can emphasize your business’s strong points and position your brand optimally. Choosing the wrong colors, on the other hand, can weaken or damage your brand, costing you recognition and revenue.

Do you know which colors to use in your marketing materials and which to avoid at all costs? Read on to discover three color schemes that you should never use in your marketing materials. Read More

5 Action Words to Use in Your Signage, Brochures and Advertising

Christopher Aaron - Thursday, November 05, 2015

Action Words for MarketingIs your advertising as effective as it could be? One of the most important aspects of effective retail signage is design – the visual elements that make your signage stand out and attract attention.

While design is important for successful signage, it’s not the only factor that makes your signage effective. The words you choose to use in your signage have a massive impact on its response rate and profitability.

From action verbs to simple changes in wording, small changes to the words used in your signs, brochures and other marketing materials can have a significant effect on how many leads, sales and responses your campaign produces.

Would you like to improve your signage’s effectiveness? Try using these five action words in your signage to increase your response rate, generate more leads and get more sales. Read More

Effective Signage for Small Businesses: 5 Simple Tactics

Christopher Aaron - Monday, October 19, 2015

Effective SignageIs your retail store, café or restaurant attracting customers? Good retail signage can bring a constant flow of customers into your store, fuelling your revenue and giving your small business a loyal following.

Many small business owners make the mistake of thinking that customers will come to them, provided they set up shop. The reality is that gaining customers is a process that requires your active involvement and marketing efforts.

One of the most effective ways to draw customers into your store or local business is by using retail signage. In this guide, we’ll share five retail signage tips that you can use to encourage customers to visit your café, restaurant or other local business. Read More


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