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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

How to Design Effective Brochures and Signs for Expensive Products

Christopher Aaron - Saturday, April 25, 2015

Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price.

Design is one of the most important aspects of selling an expensive luxury good. The world’s most well known luxury brands and fashion houses dedicate a large amount of their advertising and marketing budgets to crafting stylish, effective designs.

If you’re creating a brochure, sign or any other marketing material for a high-end or luxury product, it’s important that you have a firm understanding of the aspects that make luxury marketing effective.

In this guide, we’ll share four tips, techniques and tactics that you can use to design and create signs, brochures, and other marketing materials that emphasize quality, exclusivity and luxury instead of the traditional marketing focuses. Read More

Psychological Pricing and More: 3 Simple Tips for Optimizing Your Menu

Christopher Aaron - Tuesday, April 21, 2015

You’ve walked into a restaurant and sat at your table. A waiter brings you a menu and you scan through it searching for a dish you like. What do you choose and why did you choose it?

This might sound like a sample exam question, but it’s a question everyone that sits down in a restaurant asks themselves every time they look over the menu. As such, it’s important that any restaurant owner makes the decision as easy as possible.

Through price psychology and effective design, it’s possible to make certain items on your menu look more appealing, expensive items seem less expensive and extra items like drinks and desserts go from optional to essential.

It’s also possible to determine the optimal price for certain items on your menu by understanding the basic price of ingredients and time, the price of restaurants that compete with you and the amount customers are willing to pay.

In this guide, we’ll share three simple but highly effective tips and techniques that you can use to optimize your menu for a higher per-table average spent, increased return customers and a more powerful brand for your restaurantRead More

5 Tips for Designing a More Effective Menu for Your Restaurant or Café

Christopher Aaron - Friday, April 17, 2015

Your restaurant’s menu can drive sales, clearly communicate your brand and give customers an idea of which dish will give them the best experience. Despite these important characteristics, menu design is an oft overlooked aspect of restaurants.

Many restaurants owners stick to a basic menu design, listing appetizers, mains and optional extras such as drinks and desserts on a plain sheet of paper using a simple typeface and little or no extra design elements.

While a simple menu has its own range of benefits, it’s often far more effective for a restaurant or café to use a menu that’s designed from the ground up to lead people towards top-selling dishes, entrees, drinks, desserts and other items.

From the fonts you use in your menu design to elements such as lines, text boxes or photos, a wide range of design elements can have a significant effect on the way that customers perceive and react to your menu.

This can drive extra orders and additional revenue for your restaurant, making it an important priority. In this guide, we’ll share five tips that you can use to design and create a more effective, profitable menu for your restaurant or café. Read More

Choosing Typefaces: How to Select a Font That Matches Your Brand

Christopher Aaron - Monday, April 13, 2015

From professional service businesses that use Comic Sans or Papyrus to children’s businesses that choose an old-fashioned slab-serif font, there are numerous cases in which businesses choose fonts that simply don’t match their brand values.

Choosing an appropriate typeface is one of the most important aspects of effective design, but it’s one that many businesses – from retail chains to service businesses and technology companies – overlook or get completely wrong.

Some typefaces are utilitarian and simple, while others are traditional, with a long history of use in newspapers and magazines. Other typefaces are stylish and highly expressive, while even more typefaces are safe and reliable.

The typeface that you choose to use in your corporate branding has a huge effect on more than just the readability of your signs and brochures – it also affects the view that people have of your brand.

In this guide, we’ll share four tips that you can use to select a typeface – or typeface combination – that matches your brand’s values, presents the best possible image of your business to your target audience and attracts the right kind of attention. Read More

How to Design Eye-Catching, Effective Signs Using Black and White

Christopher Aaron - Wednesday, April 08, 2015

Many brands, particularly luxury or vintage brands, heavily use black and white in their marketing materials. Black and white are powerful colors – polar opposites of one another – and when used together can be a powerful combination.

When used poorly, however, black and white signs, brochures and other marketing materials can easily fail to catch people’s attention. After all, color is often the major draw for people in a visual advertisement, and black and white isn’t rich in color.

Nevertheless, black and white can be a great color scheme for use in advertising if it’s used correctly. In this guide, we’ll share four tips to help you design effective, eye-catching and powerful signs and brochures using black and white. Read More

Choosing a Sign Holder for Your Retail Business: 5 Factors to Consider

Christopher Aaron - Saturday, April 04, 2015

Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action. Read More

5 Retail and Restaurant Marketing Materials Table Tents Are Perfect For

Christopher Aaron - Tuesday, March 31, 2015

In a busy restaurant environment, getting the right information in front of your diners is often the key to increasing the amount of revenue your restaurant gets from each individual order. Read More

Should You Choose an Angled or Top Loading Sign Holder for Your Business?

Christopher Aaron - Friday, March 27, 2015

Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business?

We offer a wide range of sign holders, each of which has its own range of advantages and disadvantages. Some sign holders offer great visibility at eye level, while others are designed for easy reading from a standing position.

Some are designed to hold signs with unusual dimensions, while others are built to hold more traditional portrait and landscape signs. In this post, we’ll look at several different types of sign holder and assess their major advantages and disadvantages.  Read More

From Quotes to Giveaways: How to Choose a Good Offer for Your Brochures

Christopher Aaron - Tuesday, March 24, 2015

Brochure OfferThe key to an effective marketing campaign is a great offer. Whether you’re using brochures, direct mail sales letters or in-store signage to promote your offer, your campaign’s success depends much more on its offer than it does its presentation.

Many business owners and marketers spend more time focusing on making their posters or brochures look the part than on making sure their offer is effective and truly appealing to their target audience.

Creating a good offer can be challenging, especially if your business is new and has little data on what its target customers respond to. Despite the challenge, it’s worth investing a significant amount of time and effort in creating your marketing offer.

Below, we’ve provided four tactics that you can use to create a great offer for your next brochure. From free samples to loyalty discounts, read on to learn what goes into an effective brochure-based marketing offer. Read More

How to Use Plastic Sign Holders Effectively in Your Café or Restaurant

Christopher Aaron - Friday, March 20, 2015

From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders. Read More


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