Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

Indie Design: 4 Tips to Make Your Business Look and Feel Small and Personal

Christopher Aaron - Monday, November 23, 2015

local businessWould you like to make your business feel smaller? While it can pay to appear big and powerful in business, there are some situations where you may benefit more from emphasizing your business’s lack of size.

From talking about your personalized service to emphasizing that you understand the challenges of small businesses, showing off your business’s lack of size can be a great way to market your business to other small businesses.

It can earn you new clients and contracts, win you loyalty from local customers and give your business a unique feel that larger businesses often lose as a result of their scale and size.

Making your business feel small can be difficult, particularly if it’s growing rapidly and no longer feels small organically. The four tips listed below can help you make use of design and copywriting to emphasize your business’s smallness. Read More

Direct Marketing on a Budget: What Type of Direct Marketing Campaign Offers the Best ROI?

Christopher Aaron - Thursday, November 19, 2015

direct marketingWould you like to increase your business’s sales on a budget? Direct marketing is a great way to generate leads and fuel sales without spending too much, giving your business a chance to grow even on the smallest of budgets.

But which type of direct marketing is most effective? A wide range of different direct marketing channels are available for today’s small businesses, from cold calling and email marketing to direct mail, print advertising and more.

Which method offers your business the best ROI? For most small businesses, direct mail – whether through letters, brochures or coupons – offers an ROI beyond that of other direct marketing channels.

Data from Target Marketing Magazine backs up the assertion that direct mail is the best ROI option for small businesses, offering a higher return on ad spend than the other commonly used direct marketing options. Here’s why: Read More

3 Simple But Effective Ways to Improve Your Signage's Response Rate

Christopher Aaron - Monday, November 16, 2015

Is your signage as effective as it could be? Retail signage can drive a steady steam of customers into your store, fueling sales and giving your business an audience that’s continually growing and growing over time.

That is, if your retail signage is designed and positioned effectively. Many businesses make the mistake of designing and creating retail signage that seems to be effective, but really does little to improve their bottom line.

From visibility to persuasiveness, a variety of factors go into creating retail signage that’s both visually appealing and effective. If you’d like to improve your signage to drive more sales, try the three simple but effective techniques listed below. Read More

3 Color Schemes You Should Never Use in Your Marketing Materials

Christopher Aaron - Monday, November 09, 2015

Color SchemesWhich colors do you use in your business’s marketing? Color can have a huge effect on the way people respond to your marketing efforts, from helping you attract the right amount of attention to presenting your brand in the right way.

Choosing the right colors can emphasize your business’s strong points and position your brand optimally. Choosing the wrong colors, on the other hand, can weaken or damage your brand, costing you recognition and revenue.

Do you know which colors to use in your marketing materials and which to avoid at all costs? Read on to discover three color schemes that you should never use in your marketing materials. Read More

5 Action Words to Use in Your Signage, Brochures and Advertising

Christopher Aaron - Thursday, November 05, 2015

Action Words for MarketingIs your advertising as effective as it could be? One of the most important aspects of effective retail signage is design – the visual elements that make your signage stand out and attract attention.

While design is important for successful signage, it’s not the only factor that makes your signage effective. The words you choose to use in your signage have a massive impact on its response rate and profitability.

From action verbs to simple changes in wording, small changes to the words used in your signs, brochures and other marketing materials can have a significant effect on how many leads, sales and responses your campaign produces.

Would you like to improve your signage’s effectiveness? Try using these five action words in your signage to increase your response rate, generate more leads and get more sales. Read More

Effective Signage for Small Businesses: 5 Simple Tactics

Christopher Aaron - Monday, October 19, 2015

Effective SignageIs your retail store, café or restaurant attracting customers? Good retail signage can bring a constant flow of customers into your store, fuelling your revenue and giving your small business a loyal following.

Many small business owners make the mistake of thinking that customers will come to them, provided they set up shop. The reality is that gaining customers is a process that requires your active involvement and marketing efforts.

One of the most effective ways to draw customers into your store or local business is by using retail signage. In this guide, we’ll share five retail signage tips that you can use to encourage customers to visit your café, restaurant or other local business. Read More

5 Branding Tips to Get More From Your Retail Signage

Christopher Aaron - Thursday, October 15, 2015

retail signage brandingWhen most marketers think of retail signage, they think of instant sales, foot traffic and return on investments. While most people might associate signage with direct marketing, retail signage can also be extremely valuable for branding.

Through effective design and copy, your retail signs can do more than just attract customers into your retail stores – they can also, over time, build a powerful and effective brand for your business.

Would you like to learn more about the effect retail signs can have on branding? In this guide, we’ll share five simple but highly effective branding tips that you can use to get more from your store’s retail signage. Read More

Simple Design 101: 5 Ways to Do More With Less in Brochures

Christopher Aaron - Tuesday, September 29, 2015

BrochuresAre your posters, brochures, postcards and other marketing documents as simple as they could be? While simplicity may seem like an odd goal for marketing documents to aspire to, it’s often far more effective than a design that’s too complicated.

From endless headlines to color schemes that are just too powerful for the eyes, an overwhelming number of brochures and other marketing documents feel too busy, from a visual perspective, to be effective.

Is your brochure too busy? Do your prospective customers find it hard to discover its key message and call to action? Read on to learn five ways to do more with less by simplifying your brochures and making them more effective at the same time. Read More

Sign Design 101 for Youth Brands That Want to Stand Out

Christopher Aaron - Monday, July 27, 2015

Sign DesignOne of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience.

If your retail store targets a young audience and wants to brand itself as a place for younger people, adapting your signage is a great way to attract a new audience and stand out from the crowd.

The four tips below range from easy to implement to slightly more complicated but amazingly effective. If your business targets a Millennial audience, try implementing one, two or all four of them for better marketing results. Read More

How the World’s Biggest Companies Design Signage That’s Remembered

Christopher Aaron - Thursday, July 16, 2015

Custom SignagesHave you ever spotted a recognizable sign from several hundred yards away? There is a simple reason you recognize signs from big companies and forget others: many of the world’s biggest companies have mastered designing for memorability.

From McDonald’s to Citibank, many of the world’s largest companies design their signage and branding items not to stand out from the crowd, but to make it easier for potential customers to remember them.

They do this using a number of techniques, ranging from basic marketing ideas to certain color choices. Read on to learn how your business can use the same tactics as the world’s leading companies to produce more memorable signageRead More

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