Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

Simple Design 101: 5 Ways to Do More With Less in Brochures

Christopher Aaron - Tuesday, September 29, 2015

BrochuresAre your posters, brochures, postcards and other marketing documents as simple as they could be? While simplicity may seem like an odd goal for marketing documents to aspire to, it’s often far more effective than a design that’s too complicated.

From endless headlines to color schemes that are just too powerful for the eyes, an overwhelming number of brochures and other marketing documents feel too busy, from a visual perspective, to be effective.

Is your brochure too busy? Do your prospective customers find it hard to discover its key message and call to action? Read on to learn five ways to do more with less by simplifying your brochures and making them more effective at the same time. Read More

Sign Design 101 for Youth Brands That Want to Stand Out

Christopher Aaron - Monday, July 27, 2015

Sign DesignOne of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience.

If your retail store targets a young audience and wants to brand itself as a place for younger people, adapting your signage is a great way to attract a new audience and stand out from the crowd.

The four tips below range from easy to implement to slightly more complicated but amazingly effective. If your business targets a Millennial audience, try implementing one, two or all four of them for better marketing results. Read More

How the World’s Biggest Companies Design Signage That’s Remembered

Christopher Aaron - Thursday, July 16, 2015

Custom SignagesHave you ever spotted a recognizable sign from several hundred yards away? There is a simple reason you recognize signs from big companies and forget others: many of the world’s biggest companies have mastered designing for memorability.

From McDonald’s to Citibank, many of the world’s largest companies design their signage and branding items not to stand out from the crowd, but to make it easier for potential customers to remember them.

They do this using a number of techniques, ranging from basic marketing ideas to certain color choices. Read on to learn how your business can use the same tactics as the world’s leading companies to produce more memorable signageRead More

Should You Use Black and White Designs for Retail Signs?

Christopher Aaron - Friday, June 26, 2015

Designs for Retail SignsFrom photography to film, black and white can often be a great option for standing out from the crowd and making an impression. Since most signs use color heavily, it makes sense that black and white could be a useful, effective alternative.

The reality is that while black and white has some place in the world of marketing and signage, it’s more often than not less effective than using a full range of colors for the design of your retail signs.

Whether you’re considering black and white for an advertisement or for your retail signs, read on to learn why using a wide range of colors in your advertisement tends to be a more effective strategy than designing with black and white. Read More

5 Ways to Make Your Small Signs Have a Big Impact on Sales

Christopher Aaron - Tuesday, June 23, 2015

Small Signs with Big SalesHow much of an impact do your retail store’s signs have on sales? The right signage can have a significant impact on your store’s bottom line, generating foot traffic for your store and sales for customers already inside it.

Many retailers make the assumption that bigger signs are more effective than small signs – an assumption that, like many, doesn’t completely match reality. Small signs can, in many cases, have just as big of an impact as signs with larger dimensions.

From the message of your marketing copy to the design of your signs, a large range of factors can determine whether or not your signage is effective in increasing your store’s foot traffic and generating sales.

Would you like to ensure your small signs have a big impact on sales? From location to copy, read on to learn five simple but effective ways to increase the effects of your small retail signs on foot traffic, visibility and sales. Read More

How to Market Your Restaurant or Café's Daily Specials

Christopher Aaron - Friday, June 19, 2015
Restaurant Daily Specials Read More

Visibility 101: 5 Ways to Make Your Retail Signage More Visible

Christopher Aaron - Tuesday, June 16, 2015

Visible Retail SignageJust how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible.

Visibility is the key to success in retail signage. Signs that are located in areas which are highly visible almost always outperform their counterparts in quieter, less easily noticeable locations.

The difference between a highly visible sign and one that’s barely noticed isn’t just a two or three-fold increase in foot traffic. In many cases, a highly visible sign can lead to an exponential increase in the number of people that visit your retail store.

There are many ways to make your signage more visible, from changing its location to using high-visibility color combinations. Read on to discover five ways to increase your signage’s visibility and generate more traffic for your retail business. Read More

10 Words Not to Use in Your Company's Promotional Brochure

Christopher Aaron - Friday, June 12, 2015

Promotional BrochureHow well written is your company’s brochure? Many companies are confident that their direct marketing materials are the best in their industry, but a quick read can often reveal simple mistakes in wording and design.

One of the most common brochure mistakes is the inclusion of words that just don’t fit. From words that deter prospects from taking action to words that cheapen your product or service, some words just don’t belong in a direct marketing setting.

Does your company’s promotional brochure contain some of the words best avoided in direct mail? Read on to discover 10 words not to use in your company’s brochure, and discover whether your company’s marketing materials are as good as you think. Read More

Selling Via a Menu: How to Write Your Menu for Maximum Sales

Christopher Aaron - Tuesday, June 09, 2015

How to Write Your Menu for Maximum SalesHow much of an asset is your restaurant menu? While almost everyone associates the service staff in a restaurant with sales and customer service, few people view a menu as a marketing tool.

The simple truth is that your restaurant’s menu can be its greatest marketing asset, if, that is, it’s designed well. With the right combination of design and copy, a menu can act as a powerful sales asset, driving a huge part of your restaurant’s revenue.

From encouraging people to order desserts, drinks and other extras to putting your most profitable and popular dishes in front of your target audience, a great menu is a valuable asset that can help your restaurant or café achieve its financial goals.

The difference between a good menu and a great menu can be subtle, but it’s easy to notice when you pay attention. Try these four tips to write your menu for maximum sales, maximum revenue and maximum customer satisfaction. Read More

How to Make Your Signage Text Clean, Simple and Easy to Read

Christopher Aaron - Friday, June 05, 2015

How to Make Your Signage Text CleanYou only have a few seconds to make an impression with your retail signage. This makes readability one of the most important aspects of effective design – one that any designer should prioritize.

If people can’t read the content of your signage, it’s unlikely to have any positive effect on your sales and revenue. Choosing the right combination of typeface and color can increase your sign’s readability and make it far more effective.

From the right font to the right combination of text color and background color, a wide range of factors go into making text easy to read. Read on to learn four simple tips for more effective, more readable text in your retail signageRead More

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