Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.
How much of an asset is your restaurant menu? While almost everyone associates the service staff in a restaurant with sales and customer service, few people view a menu as a marketing tool.
The simple truth is that your restaurant’s menu can be its greatest marketing asset, if, that is, it’s designed well. With the right combination of design and copy, a menu can act as a powerful sales asset, driving a huge part of your restaurant’s revenue.
From encouraging people to order desserts, drinks and other extras to putting your most profitable and popular dishes in front of your target audience, a great menu is a valuable asset that can help your restaurant or café achieve its financial goals.
The difference between a good menu and a great menu can be subtle, but it’s easy to notice when you pay attention. Try these four tips to write your menu for maximum sales, maximum revenue and maximum customer satisfaction. Read More
What’s the key to increasing your restaurant’s revenue? For some restaurateurs, the best way to increase revenue is to increase the number of customers that visit their restaurant. For others, it’s to increase pricing while serving the same people.
For others, the best way to increase restaurant revenue is to focus on getting more – both in terms of revenue and total orders – from the customers that already dine in their restaurant or café.
Increasing your per-customer revenue is one of the best ways to increase the total amount your restaurant earns. It’s also possible without raising your prices, which can often reduce the amount of people that visit your restaurant.
There are several ways to increase your average per-customer spend, but one of the best ways it through table tents. Effective use of on-table marketing materials can be all that’s required to significantly increase your restaurant’s total earnings.
In this blog post, we’ll share three simple but effective ways that you can increase the amount of revenue your restaurant or café generates using on-table marketing materials and table tents. Read More
Your restaurant’s menu can drive sales, clearly communicate your brand and give customers an idea of which dish will give them the best experience. Despite these important characteristics, menu design is an oft overlooked aspect of restaurants.
Many restaurants owners stick to a basic menu design, listing appetizers, mains and optional extras such as drinks and desserts on a plain sheet of paper using a simple typeface and little or no extra design elements.
While a simple menu has its own range of benefits, it’s often far more effective for a restaurant or café to use a menu that’s designed from the ground up to lead people towards top-selling dishes, entrees, drinks, desserts and other items.
From the fonts you use in your menu design to elements such as lines, text boxes or photos, a wide range of design elements can have a significant effect on the way that customers perceive and react to your menu.
This can drive extra orders and additional revenue for your restaurant, making it an important priority. In this guide, we’ll share five tips that you can use to design and create a more effective, profitable menu for your restaurant or café. Read More
You did not open a business to spend money. The whole reason you are in business is to make money. More business equals more money, but many businesses like restaurants, coffee shops and bars spend a lot of money advertising outside of their establishment. They never even think to sink some advertising money inside of their business. There is a very cost effective way for restaurants and coffee shops to spend a little bit of money, but net a huge return. The secret is using acrylic table tents. Read More