Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

Sign Design 101 for Youth Brands That Want to Stand Out

Christopher Aaron - Monday, July 27, 2015

Sign DesignOne of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience.

If your retail store targets a young audience and wants to brand itself as a place for younger people, adapting your signage is a great way to attract a new audience and stand out from the crowd.

The four tips below range from easy to implement to slightly more complicated but amazingly effective. If your business targets a Millennial audience, try implementing one, two or all four of them for better marketing results. Read More

Consistent Design 101: How to Design for Signage, Print, TV and Digital

Christopher Aaron - Thursday, July 23, 2015

Consistent Signage DesignHow integrated are your retail business’s marketing campaigns? When you deliver a consistent, easily recognizable marketing message and look on a range of platforms, people will rapidly become more aware of your business.

Integrated marketing is the practice of using an integrated look and message – for example, a single color scheme and value proposition – on a wide range of different marketing channels, from print media to online display ads and retail signage.

The more consistent your message is, the greater the synergy between channels and the bigger the results for your business. Read on to learn how to create consistently effective advertising and signage for any marketing channel. Read More

How the World’s Biggest Companies Design Signage That’s Remembered

Christopher Aaron - Thursday, July 16, 2015

Custom SignagesHave you ever spotted a recognizable sign from several hundred yards away? There is a simple reason you recognize signs from big companies and forget others: many of the world’s biggest companies have mastered designing for memorability.

From McDonald’s to Citibank, many of the world’s largest companies design their signage and branding items not to stand out from the crowd, but to make it easier for potential customers to remember them.

They do this using a number of techniques, ranging from basic marketing ideas to certain color choices. Read on to learn how your business can use the same tactics as the world’s leading companies to produce more memorable signageRead More

Should You Use Black and White Designs for Retail Signs?

Christopher Aaron - Friday, June 26, 2015

Designs for Retail SignsFrom photography to film, black and white can often be a great option for standing out from the crowd and making an impression. Since most signs use color heavily, it makes sense that black and white could be a useful, effective alternative.

The reality is that while black and white has some place in the world of marketing and signage, it’s more often than not less effective than using a full range of colors for the design of your retail signs.

Whether you’re considering black and white for an advertisement or for your retail signs, read on to learn why using a wide range of colors in your advertisement tends to be a more effective strategy than designing with black and white. Read More

5 Ways to Make Your Small Signs Have a Big Impact on Sales

Christopher Aaron - Tuesday, June 23, 2015

Small Signs with Big SalesHow much of an impact do your retail store’s signs have on sales? The right signage can have a significant impact on your store’s bottom line, generating foot traffic for your store and sales for customers already inside it.

Many retailers make the assumption that bigger signs are more effective than small signs – an assumption that, like many, doesn’t completely match reality. Small signs can, in many cases, have just as big of an impact as signs with larger dimensions.

From the message of your marketing copy to the design of your signs, a large range of factors can determine whether or not your signage is effective in increasing your store’s foot traffic and generating sales.

Would you like to ensure your small signs have a big impact on sales? From location to copy, read on to learn five simple but effective ways to increase the effects of your small retail signs on foot traffic, visibility and sales. Read More

Visibility 101: 5 Ways to Make Your Retail Signage More Visible

Christopher Aaron - Tuesday, June 16, 2015

Visible Retail SignageJust how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible.

Visibility is the key to success in retail signage. Signs that are located in areas which are highly visible almost always outperform their counterparts in quieter, less easily noticeable locations.

The difference between a highly visible sign and one that’s barely noticed isn’t just a two or three-fold increase in foot traffic. In many cases, a highly visible sign can lead to an exponential increase in the number of people that visit your retail store.

There are many ways to make your signage more visible, from changing its location to using high-visibility color combinations. Read on to discover five ways to increase your signage’s visibility and generate more traffic for your retail business. Read More

Signage Design vs. Web Design: 5 Differences to Keep in Mind

Christopher Aaron - Tuesday, June 02, 2015

Designing visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web. Read More

5 Simple Tricks to Make Your Signage More Eye-Catching, Persuasive and Effective

Christopher Aaron - Saturday, May 30, 2015

How effective is your retail signage in achieving your marketing goals? While almost all retail businesses use signage to bring customers into their stores, few businesses optimize their signage to be as effective as possible.

By using the right fonts, choosing the right color combinations and designing with a clear goal in mind, your business can achieve far more from its signage in attracting customers to your store and increasing retail sales.

Many of the most effective ways to improve your retail signage aren’t complicated or difficult, but extremely straightforward. In this blog post, we’ll share five simple but effective tricks to make your signage more eye-catching and effective. Read More

How to Choose the Right Size Signage for Your Café, Restaurant or Retail Store

Christopher Aaron - Tuesday, May 26, 2015

Does your retail store need effective signage? Signage can be the difference between a successful store that’s rarely without customers and a store that, despite its great location, is rarely full.

The type of signage you choose for your retail store can have a huge impact on how many customers it attracts and how much revenue it generates. Because of this, it’s important to carefully consider any signage you plan to install.

Retail signage comes in many forms, from bright and highly visible signs to smaller, more subtle signs. From design elements and color schemes to size, there are a wide variety of factors to consider when choosing a sign for your retail store.

If you’re just getting started in retail and need help choosing the right size of sign to install in and around your store, read on for four simple and effective techniques to help you determine which size of sign is best. Read More

How to Integrate Your Signage, Direct Mail and Brochures For a Consistent Message

Christopher Aaron - Friday, May 08, 2015

How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage.

Integrating all of the marketing channels your business uses into a single, consistent message is one of the most effective ways to increase your response rate and get far more from your marketing budget.

If your business is currently using different graphics, headlines and copy for every different marketing platform it uses, it’s missing out on a powerful synergy that is only possible through integrated marketing.

In this guide, we’ll share four simple, effective and actionable ways that you can give each and every marketing platform your business uses a message that’s consistent, effective and designed to generate results. Read More

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