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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

How to Design Effective Brochures and Signs for Expensive Products

Christopher Aaron - Saturday, April 25, 2015

Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price.

Design is one of the most important aspects of selling an expensive luxury good. The world’s most well known luxury brands and fashion houses dedicate a large amount of their advertising and marketing budgets to crafting stylish, effective designs.

If you’re creating a brochure, sign or any other marketing material for a high-end or luxury product, it’s important that you have a firm understanding of the aspects that make luxury marketing effective.

In this guide, we’ll share four tips, techniques and tactics that you can use to design and create signs, brochures, and other marketing materials that emphasize quality, exclusivity and luxury instead of the traditional marketing focuses. Read More

How to Design Eye-Catching, Effective Signs Using Black and White

Christopher Aaron - Wednesday, April 08, 2015

Many brands, particularly luxury or vintage brands, heavily use black and white in their marketing materials. Black and white are powerful colors – polar opposites of one another – and when used together can be a powerful combination.

When used poorly, however, black and white signs, brochures and other marketing materials can easily fail to catch people’s attention. After all, color is often the major draw for people in a visual advertisement, and black and white isn’t rich in color.

Nevertheless, black and white can be a great color scheme for use in advertising if it’s used correctly. In this guide, we’ll share four tips to help you design effective, eye-catching and powerful signs and brochures using black and white. Read More

Choosing a Sign Holder for Your Retail Business: 5 Factors to Consider

Christopher Aaron - Saturday, April 04, 2015

Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action. Read More

Should You Choose an Angled or Top Loading Sign Holder for Your Business?

Christopher Aaron - Friday, March 27, 2015

Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business?

We offer a wide range of sign holders, each of which has its own range of advantages and disadvantages. Some sign holders offer great visibility at eye level, while others are designed for easy reading from a standing position.

Some are designed to hold signs with unusual dimensions, while others are built to hold more traditional portrait and landscape signs. In this post, we’ll look at several different types of sign holder and assess their major advantages and disadvantages.  Read More

How to Use Plastic Sign Holders Effectively in Your Café or Restaurant

Christopher Aaron - Friday, March 20, 2015

From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders. Read More

5 Tips for Designing Eye-Catching Content for Your Plastic Sign Holders

Christopher Aaron - Tuesday, March 17, 2015

From restaurants to retail stores, any type of business can benefit from upgrading its in-store signage. Whether to increase sales, generate leads or improve customer loyalty, an effectively designed sign can have huge effects for your business. Read More

How to Use Sign Holders to Make Your Trade Show Exhibit More Effective

Christopher Aaron - Friday, March 13, 2015

Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers. Read More

4 Features and Characteristics to Look For in a High Quality Sign Holder

Christopher Aaron - Monday, March 09, 2015

When used effective, in-store signage can be a powerful marketing tool for any retail business. The right signs can significantly increase awareness of your best products, encourage customers to join your loyalty program and increase total sales. Read More

How to Make Signage Part of Your Company’s Integrated Marketing

Christopher Aaron - Thursday, February 26, 2015

Over the last decade, integrated marketing has grown from a strategy used by the world’s largest corporations into something that even small businesses can make work for them. Read More

5 Must-Have Design Elements for Your Real Estate Marketing Signs

Christopher Aaron - Monday, February 09, 2015

From family homes to inner-city apartments, selling real estate can be a rewarding and challenging experience. With the right marketing materials, however, it can be far easier than many realtors assume it to be.  Read More


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