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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

How to Integrate Your Signage, Direct Mail and Brochures For a Consistent Message

Christopher Aaron - Friday, May 08, 2015

How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage.

Integrating all of the marketing channels your business uses into a single, consistent message is one of the most effective ways to increase your response rate and get far more from your marketing budget.

If your business is currently using different graphics, headlines and copy for every different marketing platform it uses, it’s missing out on a powerful synergy that is only possible through integrated marketing.

In this guide, we’ll share four simple, effective and actionable ways that you can give each and every marketing platform your business uses a message that’s consistent, effective and designed to generate results. Read More

5 Easy-to-Read Fonts That are Perfect for Signs, Menus and Brochures

Christopher Aaron - Saturday, May 02, 2015

One of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective. Read More

Designing for Action: 4 Elements That Help Your Signs Inspire Action

Christopher Aaron - Wednesday, April 29, 2015

When someone walks past your retail store and catches a glimpse of its sign, what type of impression do you want them to receive? Many businesses design signage with prestige or style in mind, all the while forgetting the value of action.

The primary goal of any retail signage is to encourage customers and prospective customers to take action, whether doing so means entering your store to browse, immediately buy a new product or simply to remember your store for later.

While many businesses prioritize other goals in their sign design, designing your retail signage for action will produce a measurable, sustainable increase in sales, revenue and popularity for your business.

Designing signs for action is remarkably simple once you’re familiar with the few elements of design that inspire action. Read on to discover four design elements to use in your signage if instant action is your goal. Read More

How to Design Effective Brochures and Signs for Expensive Products

Christopher Aaron - Saturday, April 25, 2015

Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price.

Design is one of the most important aspects of selling an expensive luxury good. The world’s most well known luxury brands and fashion houses dedicate a large amount of their advertising and marketing budgets to crafting stylish, effective designs.

If you’re creating a brochure, sign or any other marketing material for a high-end or luxury product, it’s important that you have a firm understanding of the aspects that make luxury marketing effective.

In this guide, we’ll share four tips, techniques and tactics that you can use to design and create signs, brochures, and other marketing materials that emphasize quality, exclusivity and luxury instead of the traditional marketing focuses. Read More

How to Design Eye-Catching, Effective Signs Using Black and White

Christopher Aaron - Wednesday, April 08, 2015

Many brands, particularly luxury or vintage brands, heavily use black and white in their marketing materials. Black and white are powerful colors – polar opposites of one another – and when used together can be a powerful combination.

When used poorly, however, black and white signs, brochures and other marketing materials can easily fail to catch people’s attention. After all, color is often the major draw for people in a visual advertisement, and black and white isn’t rich in color.

Nevertheless, black and white can be a great color scheme for use in advertising if it’s used correctly. In this guide, we’ll share four tips to help you design effective, eye-catching and powerful signs and brochures using black and white. Read More

Choosing a Sign Holder for Your Retail Business: 5 Factors to Consider

Christopher Aaron - Saturday, April 04, 2015

Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action. Read More

Should You Choose an Angled or Top Loading Sign Holder for Your Business?

Christopher Aaron - Friday, March 27, 2015

Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business?

We offer a wide range of sign holders, each of which has its own range of advantages and disadvantages. Some sign holders offer great visibility at eye level, while others are designed for easy reading from a standing position.

Some are designed to hold signs with unusual dimensions, while others are built to hold more traditional portrait and landscape signs. In this post, we’ll look at several different types of sign holder and assess their major advantages and disadvantages.  Read More

How to Use Plastic Sign Holders Effectively in Your Café or Restaurant

Christopher Aaron - Friday, March 20, 2015

From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders. Read More

5 Tips for Designing Eye-Catching Content for Your Plastic Sign Holders

Christopher Aaron - Tuesday, March 17, 2015

From restaurants to retail stores, any type of business can benefit from upgrading its in-store signage. Whether to increase sales, generate leads or improve customer loyalty, an effectively designed sign can have huge effects for your business. Read More

How to Use Sign Holders to Make Your Trade Show Exhibit More Effective

Christopher Aaron - Friday, March 13, 2015

Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers. Read More


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