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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

Should You Use Black and White Designs for Retail Signs?

Christopher Aaron - Friday, June 26, 2015

Designs for Retail SignsFrom photography to film, black and white can often be a great option for standing out from the crowd and making an impression. Since most signs use color heavily, it makes sense that black and white could be a useful, effective alternative.

The reality is that while black and white has some place in the world of marketing and signage, it’s more often than not less effective than using a full range of colors for the design of your retail signs.

Whether you’re considering black and white for an advertisement or for your retail signs, read on to learn why using a wide range of colors in your advertisement tends to be a more effective strategy than designing with black and white. Read More

5 Ways to Make Your Small Signs Have a Big Impact on Sales

Christopher Aaron - Tuesday, June 23, 2015

Small Signs with Big SalesHow much of an impact do your retail store’s signs have on sales? The right signage can have a significant impact on your store’s bottom line, generating foot traffic for your store and sales for customers already inside it.

Many retailers make the assumption that bigger signs are more effective than small signs – an assumption that, like many, doesn’t completely match reality. Small signs can, in many cases, have just as big of an impact as signs with larger dimensions.

From the message of your marketing copy to the design of your signs, a large range of factors can determine whether or not your signage is effective in increasing your store’s foot traffic and generating sales.

Would you like to ensure your small signs have a big impact on sales? From location to copy, read on to learn five simple but effective ways to increase the effects of your small retail signs on foot traffic, visibility and sales. Read More

Visibility 101: 5 Ways to Make Your Retail Signage More Visible

Christopher Aaron - Tuesday, June 16, 2015

Visible Retail SignageJust how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible.

Visibility is the key to success in retail signage. Signs that are located in areas which are highly visible almost always outperform their counterparts in quieter, less easily noticeable locations.

The difference between a highly visible sign and one that’s barely noticed isn’t just a two or three-fold increase in foot traffic. In many cases, a highly visible sign can lead to an exponential increase in the number of people that visit your retail store.

There are many ways to make your signage more visible, from changing its location to using high-visibility color combinations. Read on to discover five ways to increase your signage’s visibility and generate more traffic for your retail business. Read More

Signage Design vs. Web Design: 5 Differences to Keep in Mind

Christopher Aaron - Tuesday, June 02, 2015

Designing visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web. Read More

5 Simple Tricks to Make Your Signage More Eye-Catching, Persuasive and Effective

Christopher Aaron - Saturday, May 30, 2015

How effective is your retail signage in achieving your marketing goals? While almost all retail businesses use signage to bring customers into their stores, few businesses optimize their signage to be as effective as possible.

By using the right fonts, choosing the right color combinations and designing with a clear goal in mind, your business can achieve far more from its signage in attracting customers to your store and increasing retail sales.

Many of the most effective ways to improve your retail signage aren’t complicated or difficult, but extremely straightforward. In this blog post, we’ll share five simple but effective tricks to make your signage more eye-catching and effective. Read More

How to Choose the Right Size Signage for Your Café, Restaurant or Retail Store

Christopher Aaron - Tuesday, May 26, 2015

Does your retail store need effective signage? Signage can be the difference between a successful store that’s rarely without customers and a store that, despite its great location, is rarely full.

The type of signage you choose for your retail store can have a huge impact on how many customers it attracts and how much revenue it generates. Because of this, it’s important to carefully consider any signage you plan to install.

Retail signage comes in many forms, from bright and highly visible signs to smaller, more subtle signs. From design elements and color schemes to size, there are a wide variety of factors to consider when choosing a sign for your retail store.

If you’re just getting started in retail and need help choosing the right size of sign to install in and around your store, read on for four simple and effective techniques to help you determine which size of sign is best. Read More

How to Integrate Your Signage, Direct Mail and Brochures For a Consistent Message

Christopher Aaron - Friday, May 08, 2015

How consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage.

Integrating all of the marketing channels your business uses into a single, consistent message is one of the most effective ways to increase your response rate and get far more from your marketing budget.

If your business is currently using different graphics, headlines and copy for every different marketing platform it uses, it’s missing out on a powerful synergy that is only possible through integrated marketing.

In this guide, we’ll share four simple, effective and actionable ways that you can give each and every marketing platform your business uses a message that’s consistent, effective and designed to generate results. Read More

5 Easy-to-Read Fonts That are Perfect for Signs, Menus and Brochures

Christopher Aaron - Saturday, May 02, 2015

One of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective. Read More

Designing for Action: 4 Elements That Help Your Signs Inspire Action

Christopher Aaron - Wednesday, April 29, 2015

When someone walks past your retail store and catches a glimpse of its sign, what type of impression do you want them to receive? Many businesses design signage with prestige or style in mind, all the while forgetting the value of action.

The primary goal of any retail signage is to encourage customers and prospective customers to take action, whether doing so means entering your store to browse, immediately buy a new product or simply to remember your store for later.

While many businesses prioritize other goals in their sign design, designing your retail signage for action will produce a measurable, sustainable increase in sales, revenue and popularity for your business.

Designing signs for action is remarkably simple once you’re familiar with the few elements of design that inspire action. Read on to discover four design elements to use in your signage if instant action is your goal. Read More

How to Design Effective Brochures and Signs for Expensive Products

Christopher Aaron - Saturday, April 25, 2015

Marketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price.

Design is one of the most important aspects of selling an expensive luxury good. The world’s most well known luxury brands and fashion houses dedicate a large amount of their advertising and marketing budgets to crafting stylish, effective designs.

If you’re creating a brochure, sign or any other marketing material for a high-end or luxury product, it’s important that you have a firm understanding of the aspects that make luxury marketing effective.

In this guide, we’ll share four tips, techniques and tactics that you can use to design and create signs, brochures, and other marketing materials that emphasize quality, exclusivity and luxury instead of the traditional marketing focuses. Read More


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