Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

5 Techniques to Design the Perfect Business Card

Christopher Aaron - Thursday, November 26, 2015

First impressions matter, particularly in the competitive world of business. If your business card doesn’t deliver a good impression, it’s very likely that prospects will pass you over in favor of a different company, contractor or organization.

Is your business card as good as it could be? More importantly, when a prospective customer or client slides your business card into their pocket, will they remember who you are and what value you can offer when they next pull it out?

There’s a massive amount of advice out there on business cards, some of it useful and some of it less than helpful. While it may seem unimportant, the way that your business card looks and feels can have a huge impact on how people perceive you.

Would you like to design a better business card? The five techniques below make it easier than ever to design and create a business card that emphasizes your strong points and makes remembering you a breeze. Read More

3 Simple But Effective Ways to Improve Your Signage's Response Rate

Christopher Aaron - Monday, November 16, 2015

Is your signage as effective as it could be? Retail signage can drive a steady steam of customers into your store, fueling sales and giving your business an audience that’s continually growing and growing over time.

That is, if your retail signage is designed and positioned effectively. Many businesses make the mistake of designing and creating retail signage that seems to be effective, but really does little to improve their bottom line.

From visibility to persuasiveness, a variety of factors go into creating retail signage that’s both visually appealing and effective. If you’d like to improve your signage to drive more sales, try the three simple but effective techniques listed below. Read More

3 Color Schemes You Should Never Use in Your Marketing Materials

Christopher Aaron - Monday, November 09, 2015

Color SchemesWhich colors do you use in your business’s marketing? Color can have a huge effect on the way people respond to your marketing efforts, from helping you attract the right amount of attention to presenting your brand in the right way.

Choosing the right colors can emphasize your business’s strong points and position your brand optimally. Choosing the wrong colors, on the other hand, can weaken or damage your brand, costing you recognition and revenue.

Do you know which colors to use in your marketing materials and which to avoid at all costs? Read on to discover three color schemes that you should never use in your marketing materials. Read More

5 Action Words to Use in Your Signage, Brochures and Advertising

Christopher Aaron - Thursday, November 05, 2015

Action Words for MarketingIs your advertising as effective as it could be? One of the most important aspects of effective retail signage is design – the visual elements that make your signage stand out and attract attention.

While design is important for successful signage, it’s not the only factor that makes your signage effective. The words you choose to use in your signage have a massive impact on its response rate and profitability.

From action verbs to simple changes in wording, small changes to the words used in your signs, brochures and other marketing materials can have a significant effect on how many leads, sales and responses your campaign produces.

Would you like to improve your signage’s effectiveness? Try using these five action words in your signage to increase your response rate, generate more leads and get more sales. Read More

Old-Fashioned Design: How to Give Your Signs, Brochures and More a Classic and Timeless Feel

Christopher Aaron - Monday, November 02, 2015

classic designHave you ever seen a sign that once looked cutting edge but has since aged? Brand new design trends can look fantastic for a time, but they quickly age and date your brand in the process.

From neon, rigid 1980s designs to dated 1990s websites, design that’s right on the cutting edge tends to age worse than classic design, leaving your brand with a look that’s not as trendy five years into the future as it is today.

If you’d like your brand to stand the test of time and not require constant updates, using an old-fashioned approach to design can give your brand additional staying power that separates it from its here-and-how, trendy competitors.

Would you like to give your signs, brochures and other marketing materials more of a timeless feel? Read on to learn three tips that you can use to avoid making signage that ages rapidly and dates your brand. Read More

How to Use Posters to Promote Your Brand's Social Media Page

Christopher Aaron - Thursday, October 29, 2015

Is your business active on Facebook? Do you have a Twitter account with plenty of interesting content? Social media can be a great marketing channel for businesses, but without an audience it’s unlikely that anyone will engage with your message.

From local businesses to large companies, a wide range of businesses can benefit from the exposure that social media offers. Over time, your business can build its brand and strengthen its connection with its target audience.

That is, as long as there are people to engage with your content. While the majority of businesses grow their social media presence online, it’s also possible to make use of offline marketing methods to develop your social media presence.

From direct mail to print advertising, a wide variety of channels can be used to grow your social media audience and build a loyal following of people that are interested in your business.

Would you like to grow your brand’s social media page? Read on to learn how you can use in-store posters to grow your social media audience and give your business an additional marketing channel. Read More

Effective Signage for Small Businesses: 5 Simple Tactics

Christopher Aaron - Monday, October 19, 2015

Effective SignageIs your retail store, café or restaurant attracting customers? Good retail signage can bring a constant flow of customers into your store, fuelling your revenue and giving your small business a loyal following.

Many small business owners make the mistake of thinking that customers will come to them, provided they set up shop. The reality is that gaining customers is a process that requires your active involvement and marketing efforts.

One of the most effective ways to draw customers into your store or local business is by using retail signage. In this guide, we’ll share five retail signage tips that you can use to encourage customers to visit your café, restaurant or other local business. Read More

5 Branding Tips to Get More From Your Retail Signage

Christopher Aaron - Thursday, October 15, 2015

retail signage brandingWhen most marketers think of retail signage, they think of instant sales, foot traffic and return on investments. While most people might associate signage with direct marketing, retail signage can also be extremely valuable for branding.

Through effective design and copy, your retail signs can do more than just attract customers into your retail stores – they can also, over time, build a powerful and effective brand for your business.

Would you like to learn more about the effect retail signs can have on branding? In this guide, we’ll share five simple but highly effective branding tips that you can use to get more from your store’s retail signage. Read More

How Custom Displays Can Help Your Retail Store's Sales

Christopher Aaron - Monday, October 12, 2015

Custom Acrylic DisplayFrom leading customers towards your top-selling items to promoting your loyalty program, custom retail displays can have a significant, measurable effect on your retail store’s sales.

Would you like to improve navigation within your store, increase the amount of time customers spend with you and improve your sales figures? Read on to learn more about how custom displays can help your retail store’s sales. Read More

3 Signage Color Combinations That Stand Out and Get Noticed

Christopher Aaron - Thursday, October 08, 2015

Are you having trouble deciding on a color scheme for your retail signage? The right choice of colors can have a huge impact on the effectiveness of your signage, with an excellent color scheme often resulting in a measurable increase in sales.

A dull or uninteresting color scheme, on the other hand, can make even the finest of headlines or selling points go ignored or completely unnoticed by the vast majority of your target audience.

Color is one of the most important elements of design. When you’re designing a sign to attract attention and encourage people to come into your retail store, it’s vital to choose colors that create the right type of response.

From high-contrast classics like white and black to more elegant color schemes, in this guide, we’ll discuss three of the most effective color combinations that you can use in your retail signageRead More

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