Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

What Should You Give to Prospects That Visit Your Trade Show Booth?

Christopher Aaron - Monday, February 08, 2016

Trade Show BrochuresWhen you attend a trade show, what do you take home with you? As a prospective customer, visiting a trade show often results in massive amounts of free gifts, from branded pens and pencils to t-shirts, towels, hats and more.

It’s called swag – stuff we all get – and it’s a huge part of trade show marketing. In a large variety of industries, companies hand out branded items en masse to anyone with even the slightest interest in their products or services.

Swag is a major part of trade show marketing, but is it really effective? If giving out free merchandise does help build brand loyalty and generate leads, which items are the most effective?

Below, we’ve listed three items that your company should give to prospects at trade shows. From office items to marketing materials, read on to learn what you should prioritize at your next trade show for the optimal post-event ROI. Read More

Are Your Trade Show Signs Attracting the Attention They Could?

Christopher Aaron - Monday, February 01, 2016

Trade Show SignageDoes your company stand out when it attends a trade show? Trade shows are great marketing opportunities for B2B companies, but they’re also extremely competitive environments where standing out can make or break your event’s ROI.

One of the keys to standing out at a trade show is a great booth design. From signs to your booth’s layout, a variety of factors go into creating a booth that stands out from its competitors and attracts massive amounts of attention.

Below, we’ve shared four ideas to help you take care of the signage aspect of your trade show booth. From punchy headlines to high-contrast color choices, read on and discover how you can make your trade show booth’s signage more effective. Read More

Creating Event Signs 101: How to Develop a Simple, Effective Message

Christopher Aaron - Thursday, January 28, 2016

Have you ever looked at a sign and been totally interested in the product or service it was advertising? Very rarely do advertisements “connect” and have an immediate effective, but when they do, it’s a vivid and memorable one.

Signage is a powerful marketing medium for any business. While most people think of retail when they hear the word “signage,” signs can also be massively effective in a trade show or corporate event environment.

Is your company planning to attend a trade show, conference or other event? Apply the four principles below to create highly effective event signs that attract attention, create interest and generate amazing results for your business. Read More

Menu Readability: Fonts and Sizes to Make Your Restaurant Menu Easy to Read

Christopher Aaron - Thursday, January 21, 2016

Have you ever encountered a restaurant menu that was wonderfully beautiful but extremely difficult to read? Many restaurant owners make the mistake of creating menus that are stylish and beautiful, but challenging for diners to read through.

From dish names that are only printed in a foreign language to frilly, script text in a tiny font size, the list of restaurant menu issues most designers can identify is very long. Luckily, it’s also a list of issues that are relatively easy to revise and fix.

Below, we’ve listed four tips that you can use to make your restaurant’s menu far easier for diners and customers to read, resulting in shorter wait periods as diners think up their orders and a higher amount of revenue per table for your restaurant. Read More

4 Tips to Design Beautiful Documents for Your B2B Business

Christopher Aaron - Monday, January 04, 2016

How much time have you invested in your business’s corporate identity? The way your business presents itself to prospective customers, clients and partners has a significant effect on its results.

From the logo your business uses to its choice of fonts, your business cards to your brochures, the documents you use to market your B2B business can say a surprising amount about your brand and affect the way prospects view your business.

Great looking documents can make your business stand out and look the best among its competitors. Cheap, poorly made documents, on the other hand, can hurt even an esteemed business and affect its ability to close deals and bring in new customers.

Design matters, even when it comes to simple business documents. Below, we have listed dour simple tips that you can use to design beautiful documents that set your B2B business apart and help you win new customers and close new deals. Read More

How to Design Exciting, Interesting Signs for a "Boring" Business

Christopher Aaron - Friday, January 01, 2016

One of the most challenging aspects of marketing can be making your business look and feel interesting. People naturally pay attention to the interesting the unique, and if your business doesn’t naturally inspire attention, it can be very difficult to market.

Many business owners keep their marketing – from retail signage to direct mail – as simple and generic as possible, fearing that their business is too bland and boring to differentiate through unique and interesting branding.

The reality, however, is that almost any business can be made more interesting with the right design, copy, and strategy. In fact, many of the world’s most interesting and celebrated businesses are the result of deliberate marketing and design efforts.

Below, we’ve listed three techniques that you can use to create engaging, interesting and unique retail signage for your business, even if you feel that your business isn’t an interesting or exciting brand. Read More

5 Tricks to Make People Pay More Attention to Your Signage

Christopher Aaron - Monday, December 28, 2015

Is your signage failing to attract as much attention as it could? While some signs can command attention and catch the eye of your entire target audience, others blend in and fail to stand out in the way they should.

Luckily, it’s easy to transform your retail signs from simple and uninteresting into highly effective and eye catching. Below, we’ve listed five tricks that you can use to make people pay more attention to your store’s retail signage. Read More

4 Ways to Use Retail Signs to Promote Your Discount Sale

Christopher Aaron - Friday, December 25, 2015

Few events attract customers like a discount sale. From clothing stores to consumer electronics retailers, many of the world’s most effective retail businesses use special offers and discount sales to clear excess stock and attract huge crowds of customers.

Are you planning a discount sale? If you have extra products to sell, are approaching the end of a certain season, or simply want to increase awareness of your business, a discount sale is a fantastic way to do it.

Retail signs play a huge role in promoting any discount sale, attracting customers in large numbers and creating valuable awareness. Below, we’ve listed four ways that you can use retail signs to promote your discount sale to your target audience. Read More

How to Design Effective Signs for Your Real Estate Business

Christopher Aaron - Friday, December 18, 2015

Do you have a home to sell? Are you marketing a new apartment or condo building in your city? Do you have a rental property that you just can’t seem to find a tenant for, no matter how hard you try?

Marketing property can be a challenging process, especially when you face a lot of competition or operate in a bad market for sellers. Luckily, it’s possible to increase the level of interest in your property using window and street signage.

The right signs – from “For Sale” signs to window signs in your property office – can play an incredibly important role in taking your property from vacant or unsold to sold or filled with valuable, responsible tenants.

Below, we’ve listed three tactics that you can use to design and write signage that’s perfect for selling or renting real estate, whether you’re marketing a country home or an inner city apartment. Read More

5 Low Budget Direct Marketing Ideas for Small, Growing Businesses

Christopher Aaron - Monday, December 07, 2015

Would you like to grow your small business’s sales? As a small business owner, one of the most challenging aspects of growing your business is fueling sales on a small budget that doesn’t allow you to afford traditional advertising.

TV, digital and print advertising can be massively effective, but it comes with large costs. Luckily, it’s possible to rapidly grow your business’s sales using simple direct marketing tactics that cost very little.

The five low-budget marketing ideas below are ideal for businesses that have little cash to spend and want to fuel a measurable, scalable increase in sales. If you’d like to grow your small business, give one, two, or all of them a try. Read More

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