Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

5 Elements of a Successful Trade Show Brochure

Christopher Aaron - Thursday, August 13, 2015

Trade Show BrochureWith the right combination of a great booth, a talented sales team and a fantastic brochure, your business can generate a huge amount of sales from each and every trade show it attends.

Trade shows are a relatively expensive marketing channel, with large initial costs for your business. There’s the cost of renting floor space, designing and building a booth, training your sales team and giving away free marketing materials. Read More

5 Ways to Get the Biggest Effect on Sales From a Small Retail Sign

Christopher Aaron - Thursday, July 30, 2015

Small Retail SignageFor many marketers, the trope “bigger is better” is more than a useful idea – it’s the guiding principle behind every campaign. While big signage is usually more effective for catching attention than small signage, it’s not always the best choice.

A strategically designed small sign with the right message, when used properly, can often outperform its significantly larger counterparts and generate a huge volume of foot traffic, leads and sales for your retail business.

 Read More

Sign Design 101 for Youth Brands That Want to Stand Out

Christopher Aaron - Monday, July 27, 2015

Sign DesignOne of the biggest challenges for many businesses is attracting Generation Y. While traditional marketers may struggle to attract Millennials, it’s surprisingly easy for a young, exciting brand to stand out and attract a teenage or 20-something audience.

If your retail store targets a young audience and wants to brand itself as a place for younger people, adapting your signage is a great way to attract a new audience and stand out from the crowd.

The four tips below range from easy to implement to slightly more complicated but amazingly effective. If your business targets a Millennial audience, try implementing one, two or all four of them for better marketing results. Read More

Consistent Design 101: How to Design for Signage, Print, TV and Digital

Christopher Aaron - Thursday, July 23, 2015

Consistent Signage DesignHow integrated are your retail business’s marketing campaigns? When you deliver a consistent, easily recognizable marketing message and look on a range of platforms, people will rapidly become more aware of your business.

Integrated marketing is the practice of using an integrated look and message – for example, a single color scheme and value proposition – on a wide range of different marketing channels, from print media to online display ads and retail signage.

The more consistent your message is, the greater the synergy between channels and the bigger the results for your business. Read on to learn how to create consistently effective advertising and signage for any marketing channel. Read More

What Information Should You Include in Your Business’ Retail Signage?

Christopher Aaron - Monday, July 20, 2015

Great signage can make or break a retail business. When your retail store’s signage is eye-catching and effective, it’s surprisingly easy to generate attention and attract a large volume of customers. 

One of the most common signage-related questions is “What information should be included on our retail signage?” It’s often quite difficult to strike a balance between listing too much, and creating a cluttered sign, and listing too little. 

From your business’s phone number to its website URL, working out what to add to your retail sign and what to remove can be tough. Read on to discover four elements that you definitely should include in your company’s retail signageRead More

How the World’s Biggest Companies Design Signage That’s Remembered

Christopher Aaron - Thursday, July 16, 2015

Custom SignagesHave you ever spotted a recognizable sign from several hundred yards away? There is a simple reason you recognize signs from big companies and forget others: many of the world’s biggest companies have mastered designing for memorability.

From McDonald’s to Citibank, many of the world’s largest companies design their signage and branding items not to stand out from the crowd, but to make it easier for potential customers to remember them.

They do this using a number of techniques, ranging from basic marketing ideas to certain color choices. Read on to learn how your business can use the same tactics as the world’s leading companies to produce more memorable signageRead More

How to Use Table Tents to Increase Orders in a Bar or Nightclub

Christopher Aaron - Monday, July 13, 2015

Table Tents for BarsDrawing people’s attention to menu items and encouraging orders can be difficult in the dark, crowded and often loud environment of a bar or nightclub. Thankfully, it’s surprisingly simple using table tents and well designed menus.

Table tents are special menu holders that sit atop each table or countertop in your bar or nightclub, making it easy for customers to view dishes and learn about what is available.

Does your restaurant, bar or nightclub use table tents? Read on to learn four ways that your business can use table tents to increase orders, encourage customers to take action and increase its sales revenue. Read More

How Much Signage is Too Much? How to Market Without Annoying Customers

Christopher Aaron - Monday, May 18, 2015

One of the most important aspects of effective marketing is balance. Highly effective marketing campaigns strike a balance between being too focused and frequent, and being so infrequent that prospective customers fail to notice.

When it comes to retail signage, balance is more important than ever. Use too many signs in your retail store and you’ll irritate and annoy customers. Use too few and it could significantly affect your revenue and sales results.

Balancing too much signage versus too little signage is something that many retail marketers struggle with. It’s hard to assess how much is the right amount when it’s your store you’re working on, especially as a business owners instead of a customer.

Luckily, it’s not impossible to work out the right amount of signage to use in a retail environment. Below, we’ve listed three simple strategies that you can use to find the perfect balance of signage that creates results but not annoyances for customers. Read More

Profitable Sign Design: 4 Ways to Improve Your Sign’s Response Rate

Christopher Aaron - Monday, January 12, 2015

Designing effective signs for your retail business is a valuable skill. While a massive number of businesses focus on being clever or funny in their advertising, it’s often the simplest and most direct of signs that produce the biggest amount of sales.

As consumers, we’re exposed to hundreds of marketing messages every day. Radio ads, online banners, search advertisements, billboards, sponsorships and hundreds of other marketing platforms each compete for our collective attention.

With so much competition for the attention of consumers, how can your business stand out? One of the most effective ways for retailers to stand out is by designing signage that attracts the attention of their target audience and inspires action.

From choosing the right fonts and colors to using action-focused language, read on to discover four techniques that your business can use to design signs that increase its response rate and drive profitable sales. Read More

4 Ways Color Can Affect Peoples Decision to Buy Your Product or Service

Christopher Aaron - Tuesday, December 23, 2014

While most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects. Read More

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